The study analysed 200 of the UK’s largest publicly listed and privately owned companies. Looking beyond the measure of profit, it asked questions about brand purpose, stakeholder value and forward trajectory. The ‘Strategy & Insights’ panel ranked each brand against the 10 most important criteria for succeeding in the ‘new normal’.

Against key criteria, common pitfalls and opportunities, the study highlighted the top 50 brightest B2B brands leading the way in sustainable corporate success. Luminous is holding an early access webinar at 12pm on 2 February, where four panel members will present these key findings alongside the methodology.

Sign up for the webinar here: https://www.luminous.co.uk/insights/b2b-brightest-brands-an-industry-first-study.