NEWS

FRIDAY 18 JUN 2021 5:12 PM

LENS FRIDAY FOCUS: 18 JUNE

This week's round up of video comms looks at LGBTQ+ pride, the power of music and reconnecting with nature. For more from #CommunicateLens follow @Communicatemag on Twitter.

BY COMMUNICATE MAGAZINE
FRIDAY 18 JUN 2021 12:47 PM

LENS: LIPTON AND PEACE ONE DAY

This thoughtful long-form documentary, created by Redwood BBDO in collaboration with Lipton and Peace One Day, features some of the biggest names in music as they share stories and reflections on racial inequality, both historically and in the past 12 months.

BY MOLLY JAMES

NEWS FILTERS

FRIDAY 18 JUN 2021 12:47 PM

LENS: LIPTON AND PEACE ONE DAY
This thoughtful long-form documentary, created by Redwood BBDO in collaboration with Lipton and Peace One Day, features some of the biggest names in music as they share stories and reflections on racial inequality, both historically and in the past 12 months.
BY MOLLY JAMES
FRIDAY 18 JUN 2021 12:27 PM

PRO-BONO PR AND COMMS RESOURCE FOR REFUGEE CHARITIES
Gong Communications has launched its Refugee Press Office to build on its corporate social responsibility initiatives and B Corp commitments. It will help refugee charities without professional comms support to communicate stories and campaigns more effectively.
BY MOLLY JAMES
THURSDAY 17 JUN 2021 12:19 PM

LENS: SURFERS AGAINST SEWAGE
This film from national marine conservation and campaigning charity, Surfers Against Sewage, used real stories to show the power of the ocean and encourage people to help take action against the climate emergency.
BY MOLLY JAMES
TUESDAY 15 JUN 2021 2:21 PM

FOOTBALL CLUBS MUST RETHINK COMMS STRATEGY TO OVERCOME REPUTATIONAL DAMAGE OF THE ESL
The Fan Relationship Index from transformation consultancy, The CLV Group, shows that the UK’s Big Six football clubs are missing out on up to £838m of revenue growth due to underutilising fan engagement. The report comes as UK clubs attempt to recover from the recent backlash against the proposed European Super League (ESL), which reduced trust in 37% of Big Six club football fans.
BY MOLLY JAMES
TUESDAY 15 JUN 2021 12:38 PM

THE FUTURE OF LIVE EVENTS MUST BE DEFINED BY EXPERIENCE NOT BUZZWORDS
While many brands worry about whether to focus on live, virtual or hybrid events, creative comms agency, Top Banana, is looking at the benefits of virtual hybrid experience and the innovative online elements that can best replicate live audiences.
BY MOLLY JAMES
TUESDAY 15 JUN 2021 12:32 PM

LENS: ARRAN SENSE OF SCOTLAND

Luxury Scottish home and body care company, ARRAN Sense of Scotland, has launched a digital campaign highlighting its new brand purpose ‘to help people create meaningful connections with nature.’.
BY MOLLY JAMES
MONDAY 14 JUN 2021 3:51 PM

NEW IMAGE CONSENT PLATFORM WILL ENABLE BRANDS TO MANAGE DIGITAL ASSETS AND GDPR
Digital asset management app, FotoWare, has released a world first feature enabling organisations to record usage rights of images. This will help brands to manage digital assets and avoid issues of consent or data privacy.
BY MOLLY JAMES
MONDAY 14 JUN 2021 3:15 PM

NIGERIA’S TWITTER BAN THREATENS PR AND COMMS
Over 39 million citizens in Nigeria use Twitter for communication, networking and information purposes. On 4 June the Nigerian government announced it was suspending Twitter’s operations, threatening the freedom of speech and businesses ability to communicate.
BY MOLLY JAMES
MONDAY 14 JUN 2021 2:29 PM

LENS: SOUTH YORKSHIRE FIRE & RESCUE
The South Yorkshire fire service created a humorous video campaign responding to hate comments that criticised the organisation's support for LGBTQ+ pride month.
BY MOLLY JAMES
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