For its Christmas 2021 campaign, Vodafone Ireland chose to celebrate the development of rural Ireland and the transformative journey of local communities connected by technology.

Research from the Chartered Institute of Public Relations’ AlinPR Panel highlights the untapped potential of artificial intelligence and data within the PR industry, with limited knowledge and technical understanding cited as the central prohibitor of progress.

Loss of connectivity within a business has a multitude of effects. Research from B-corp certified telecommunications and technology service provider, Zen Internet, shows that 45% of workers say the biggest impact of slow or unreliable internet connection is frustrated employees and colleagues.

Animation and design studio, Tinmouse, has launched the Good Hour, a new challenge working to inspire, educate and support freelancers and small businesses to improve sustainability within their business operations.

The Public Relations and Communications Association have collaborated with the Ethics and Compliance Initiative (ECI) to launch a nation-specific ethics and compliance data collection. The extensive research will work to inform global best practice around ethical management.

Research from ecommerce data specialist, Conjura, shows that the return on investment for ecommerce businesses over Black Friday has continually declined for the past three years. This data indicates that brands need to better target their Black Friday comms to attract the right audiences and customers.

Integrated communications agency Wunderman Thompson has devised a campaign for the National Centre for Domestic Violence focusing on the excuses people often use to deflect attention from the physical effects of abuse.

Research from The Trade Desk has found that 27% of British people are now streaming more music on their commute compared to this time last year. This boom in on demand streaming services points to an untapped opportunity for brands to utilise personalised consumer engagement.

Global digital transformation business, Kin + Carta, have released a new study revealing that charities are among the top performing British businesses when it comes to diversity and inclusion.