NEWS

FRIDAY 16 APR 2021 2:26 PM

LENS FRIDAY FOCUS: 16 APRIL

This week's round up of video communications covers everything recruitment and employer brand to collaborative play and recycling plastic. For more from #Lens, follow @Communicatemag on Twitter.

BY COMMUNICATE MAGAZINE
FRIDAY 16 APR 2021 1:43 PM

FRANCE INTRODUCES ONE OF THE WORLD’S FIRST GREENWASHING LAWS

The French government have introduced a legal sanction that means organisations accused of greenwashing could be fined up to 80% of the cost of the false promotional campaign.

BY MOLLY JAMES

NEWS FILTERS

FRIDAY 16 APR 2021 1:43 PM

FRANCE INTRODUCES ONE OF THE WORLD’S FIRST GREENWASHING LAWS
The French government have introduced a legal sanction that means organisations accused of greenwashing could be fined up to 80% of the cost of the false promotional campaign.
BY MOLLY JAMES
THURSDAY 15 APR 2021 9:57 AM

LENS: LEGAL & GENERAL

The recruitment video by financial service provider, Legal & General, takes a holistic approach to employee life, with short and varied clips showcasing the prospects and possibilities the company has to offer.
BY MOLLY JAMES
WEDNESDAY 14 APR 2021 4:15 PM

COMMS AGENCY INTRODUCES SCHEME TO AID INCOMING INDUSTRY HOPEFULS
Brand building and communications analytics agency, Boldspace, has announced a new initiative with IntoUniversity to reimagine work experience for potential talent in the comms industry.
BY MOLLY JAMES
WEDNESDAY 14 APR 2021 2:46 PM

LENS: TESCO
The Q&A style video campaign from Tesco aims to tackles the issue of plastic waste through a direct internal strategy and focus on product specific solutions.
BY MOLLY JAMES
WEDNESDAY 14 APR 2021 1:05 PM

PR INSTITUTES PUSH FOR CONFIDENCE PLAN IN RESPONSE TO CAMERON INQUIRY

Following the launch of an independent investigation into David Cameron’s lobbying activity, PR associations have called for a change in legislation and improved transparency in political communications.
BY MOLLY JAMES
TUESDAY 13 APR 2021 8:20 AM

LENS: STELLA ARTOIS
To celebrate the reopening of pubs in the UK this week, the Budweiser Brewing Group is giving bar staff £1 for every pint of Stella Artois served. The campaign focuses the organisation as an employee centred brand with a commitment to community involvement.
BY MOLLY JAMES
MONDAY 12 APR 2021 1:00 PM

CRISIS COMMS IN THE SUEZ CANAL
When a 220,000-tonne container ship blocked the Suez Canal on 23 March, the world watched the crisis unfold online. Social media, video and strategic storytelling were used to manage crisis communications as the major global shipping route came to a halt.
BY MOLLY JAMES
MONDAY 12 APR 2021 12:30 PM

LENS: LEGO
LEGO Group has partnered with three creators in art, architecture and film as part of its on-going ‘Rebuild the World’ campaign, to strengthen the brand’s social identity as a supporter of children’s creative development.
BY MOLLY JAMES
MONDAY 12 APR 2021 9:31 AM

ASTRAZENECA COMMS CRISIS

News streams last week flooded with concerns over the AstraZeneca vaccine and potential links to rare bloods clots. Despite repeated affirmation from scientists that the vaccine is safe and presents an incredibly low risk for majority of people, this comms crisis has only fuelled vaccine hesitancy and public health anxiety.
BY MOLLY JAMES
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