Content writing is based on intuition as a largely creative process, which does not allow for a data-driven approach to audience engagement. Instoried is able to predict content performance and adapt copy to optimise audience engagement. It uses artificial intelligence to deliver real-time sentiment analysis ahead of publication, by determining the emotional engagement quotient of written content before giving smart recommendations.

The tool helps businesses, comms teams and writers to guarantee emotional engagement with their audience. This allows users to improve content ROI through lead generation, brand engagement and product adoption.  

Since launching in 2019, the platform has gained 120,000 users and revenues have increased by 50% in 12 months. It uses Bandler’s neuro-linguistic programming approach as a foundation, before the in-house team of linguists annotate the text for context and semantics. This provides essential human understanding of tone from which the AI technology can learn.

The $8m investment comes from Pritt Investment Partners and 9Unicorns with participation from Mumbai Angels, Venture Catalysts Angel Fund and SOSV. The funding will be used to enhance content performance and ROI of the only AI-powered pre-publication sentiment analysis tool that enhances content performance in real-time.

Sharmin Ali, founder and CEO of Instoried, says, “Instoried will enable brands, enterprises and freelancers to create more meaningful content in less time that resonates with their target audience. Our aim is to create a robust and all-inclusive content tool that can be the complete solution for content writers of all kinds. We want to make empathetic communication the next revolution in content marketing”.