The charity has a particular focus on male mental health and suicide prevention, prostate cancer, and testicular cancer. To drive continuous improvements to the charity’s programs and fundraising activities, Movember has enlisted the help of Qualtrics, a creator of experience management.

The Qualtrics CustomerXM software will be used to identify the impact of initiatives and experiences. It will collect continuous feedback from recipients in Australia and New Zealand, UK and Ireland, the United States and Canada.

Jenny Anderson, director of monitoring, research and evaluation at Movember, says, “Movember’s work to improve men’s health has never been more important. Being able to truly understand the impact our work is having, as well as where we should focus our efforts to drive more positive outcomes and experiences, is crucial.”

These insights will enable Movember to make tailored and targeted improvements to various communications campaigns in each country. The charity will also conduct in-house research using Qualtrics, including a quarterly study to uncover the current understanding of what it means to be a man in society.

“The experience-centric approach adopted by Movember is a leading example of how charities can improve the effectiveness of their programs and initiatives, ensuring the charity continues to make a huge difference to men in Australia and across the world,” says Stephanie Barton, managing director of EMEA at Qualtrics.