Cravenhill Publishing launched the Corporate Content Awards back in 2018, as companies were increasingly recognising the importance of narrative and storytelling techniques in corporate communications. This year’s winning entries demonstrated excellence in the strategy and delivery of corporate comms across a range of sectors, from NGOs to financial services.

Andrew Thomas, publishing editor of Communicate magazine and founder of the Corporate Content Awards, says, “The awards programme has grown in entries every year, and 2021 has been no different. The pandemic has meant companies have needed to make more tangible the relationships with their various stakeholders, and they have done this through the oldest method of communication – storytelling.”

The awards recognised the most innovative and impactful communications campaigns across a range of platforms including print, podcasts, video and corporate blogs, to name just a few. Slater and Gordon UK, Fresh Air Production and Markettiers were awarded ‘Best corporate storyteller’ for the emotive stories it told, while the ‘Grand Prix’ was given to Travers Smith and Living Group for powerful delivery of the featured stories.

“All of this year’s winners have achieved high standards of creative work and excellent results in the delivery of their content. We congratulate all of them for their commitment to achieving the best communications through the use of content,” adds Andrew Thomas.

The winners of the Corporate Content Awards 2021 are as follows:

 

Best content campaign to assist with corporate positioning

Gold – IBM

Silver – Philip Morris International

Silver – Vodafone Business with Ogilvy, Carat, The Story Lab and Listen

Bronze – Centamin and Emperor

Bronze – Impact on Urban Health

 

Best content campaign to assist with reputation management

Gold – Impact on Urban Health

Bronze – Deutsche Bank and Studio 2br

 

Best content targeted to the CSR community

Gold – Deutsche Bank

Silver – DRPG

Bronze – British Sugar and Middle Table

Highly commended – Ecole Chanterelle and FTI Consulting

 

Best content targeted to the investor audience

Gold – Intertek Group plc and Emperor

Silver – CFA Institute and Living Group

Bronze – Invesco and Lansons

Highly commended – Go-Ahead Group and Design Portfolio

 

Best content targeted to the internal audience

Gold – Direct Line Group and Words&Pictures

Silver – Go-Ahead Group

Bronze – EY and Northam Media

Bronze – pladis and MerchantCantos

Highly commended – Dignity and Sequel Group

Highly commended – Hyundai and DRPG and Motiv8 International

 

Best use of video

Gold – NatWest Group

Silver – AXA Group and Navigate Video

Silver – British Sugar and Middle Table

Bronze – Anglo American and Investis Digital

Bronze – EY and Northam Media

Highly commended – Howdens and DRPG

 

Best use of digital

Gold – Nationwide Building Society and DRPG

Silver – JTI and Ignis

Bronze – White & Case and Sequel Group

Highly commended – Anglo American and the tree

 

Best use of print

Gold – Auto Trader Group Plc and three thirty studio

Silver – Ocado and Sunday

 

Best use of audio or podcasts

Gold – Slater and Gordon UK and Fresh Air Production and Markettiers

Silver – Tata Steel UK

Bronze – Vodafone Business with Ogilvy, Carat, The Story Lab and Listen

Highly commended – KPMG in the UK

Highly commended – NatWest Group

 

Best use of a visual property

Gold – Travers Smith and Living Group

 

Best use of mobile

Gold – KPMG in the UK and Spoke

 

Best use of copy style or tone of voice

Gold – MyCSP on behalf of Civil Service Pensions -

Civil Service Live

Silver – MyCSP on behalf of Civil Service Pensions -

PAWs for pensions and Live@lunch

Bronze – EY and Northam Media

 

Best corporate blog

Gold – Paysafe

Silver – Telecoming

Bronze – RCI Bank and Lansons

Highly commended – Axis Communications and The Hoffman Agency

Highly commended – Tata Steel UK

 

Best content-driven brand created community

Gold – CFA Institute and Living Group

Silver – Telecoming

 

Best use of content with an existing external community

Silver – MyCSP on behalf of Civil Service Pensions - Civil Service Live

Bronze – MyCSP on behalf of Civil Service Pensions - PAWs for pensions and Live@lunch

Bronze – Wells Fargo Asset Management and Peregrine Communications

 

Best user-generated content (employee)

Gold – NatWest Group

Silver – LNER

Bronze – Tata Steel UK

 

Best user-generated content (external stakeholder)

Gold – BFBS

 

Best use of content in a live or experiential setting

Gold – Dentsply Sirona with Linger.com and Gauly Advisors

Silver – MyCSP on behalf of Civil Service Pensions - Civil Service Live

Silver – MyCSP on behalf of Civil Service Pensions - PAWs for pensions and Live@lunch

 

Best branded content publication

Gold – British Heart Foundation and Wardour

Silver – Kantar, Worldpanel Division and Eulogy

Silver – Ocado and Sunday

Bronze – Intertek Group plc and Emperor

Highly commended – Deutsche Bank and Wardour

 

Best branded content site

Gold – Travers Smith and Living Group

Silver – Octapharma AG and Sensory-Minds GmbH

Bronze – KPMG in the UK

Highly commended – Legal & General and Wardour

 

Best use of data

Gold – AXA Group and Navigate Video

Silver – TomTom and LEWIS

Bronze – Paysafe

Highly commended – Mobilelron and Champion Communications

Highly commended – Resilience BarometerTM and FTI Consulting

 

Best interactive content

Gold – Nationwide Building Society and DRPG

Silver – Kantar, Worldpanel Division and Eulogy

Bronze – Cadent and The Surgery Design and Digital

 

Best use of content in a social context

Gold – Deutsche Bank and Studio 2br

Bronze – CFA Institute and Living Group

Bronze – EY and Northam Media

 

Best one-off content campaign

Gold – KPMG and Sunday

Gold – P&O Cruises and Sunday

Silver – EY and Wardour

Bronze – KPMG in the UK

Highly commended – Mobilelron and Champion Communications

 

Best long-term use of content

Gold – British Heart Foundation and Wardour

Silver – Barclays and Speak Media

Bronze – Invesco and Lansons

Highly commended – London Stock Exchange and Wardour

 

Best corporate content during Covid-19

Gold – KPMG in the UK

Gold – UniCredit with Bladonmore and FinElk

Silver – Barclays and Speak Media

Bronze – ICAEW and Sunday

Highly commended – Polestar

 

Best corporate storyteller

Slater and Gordon UK and Fresh Air Production and Markettiers

 

Grand prix

Travers Smith and Living Group