After four successful years in Europe, the Corporate Content Awards set out to recognize the outstanding creative and strategic corporate content being created in North America. Returning for its second year, an expert panel of judges have analyzed the entries from a range of companies across the continent.

The shortlisted entries have highlighted how communications teams in various sectors have used corporate narrative and storytelling to connect with stakeholders. The wide range of categories cover targeted audiences, campaign duration, and use of specific use of content including video, audio, data and digital.

The Corporate Content Awards 2021 seek to recognise the strategic thought and problem solving of those communications teams successfully devising corporate content through the pandemic. This year’s awards include the accolade ‘Best corporate content during Covid-19,’ for which GE Healthcare and HP Inc are both shortlisted.

As a result of the pandemic and consequential restrictions, this year’s award ceremony will be held virtually via a presentation on December 8, 2021. The winner of the ‘Best corporate storyteller’ and ‘Grand prix’ award will be revealed during the virtual ceremony in December.

The complete shortlist for the Corporate Content Awards North America 2021 is as follows:

Best content campaign to assist with corporate positioning
Axiad
GE Healthcare and MikeyKay Films & Battenhall
KPMG International
T. Rowe Price and Imprint

Best content targeted to the investor audience
CFA Institute and Living Group
United Power Inc and Telideo Productions

Best content targeted to the internal audience
LivaNova

Best content targeted to the CSR community
Imperial College Business School and Peregrine Communications
KPMG International
Tchibo

Best use of content in a live or experiential setting
Las Vegas Raiders and BRC Imagination Arts

Best use of video
GE Healthcare and MikeyKay Films
LivaNova
Random42 Scientific Communication

Best use of audio and podcasts
Hogan Lovells and Northam Media
VMware and TEAM LEWIS

Best use of animation
Axiad
Dianomi and Living Group

Best use of digital
RELX

Best use of data
FlexShares and Imprint
State Street Global Advisors and Living Group
VMware and TEAM LEWIS

Best use of a visual property
GE Healthcare and MikeyKay Films & Battenhall
Hausfeld and Living Group

Best copy style or tone of voice
GE Healthcare and MikeyKay Films

Best branded content
Axiad
Hausfeld and Living Group
HP Inc.

Best content-driven brand created community
CFA Institute and Living Group

Most creative use of owned media channels
GE Healthcare and MikeyKay Fims
RELX

Best one-off content campaign
LivaNova

Best long-term use of content
Publicis Sapient - The Digital Life Index
Publicis Sapient - The HOW Channel Experience
T. Rowe Price and Imprint

Best corporate content during Covid-19
GE Healthcare and MikeyKay Films & Battenhall
HP Inc.

The winner of the ‘Best corporate storyteller’ and the ‘Grand prix’ will be revealed on December 8.