MONDAY 25 JAN 2021 2:00 PM

CORPORATE CONTENT AWARDS NORTH AMERICA OPENS FOR ENTRIES

After an incredibly successful celebration of the best in corporate content across North America in 2020, Communicate magazine is proud to announce that its Corporate Content Awards North America is open for entries for 2021.

The awards program celebrates excellence in corporate storytelling, narrative and content development. Entries are welcome from any organization, large, small or in between. The early entry deadline to save $100 on your entries is May 21.

Last year’s winners included Cisco, Molson Coors, Nestlé, Pratt & Whitney, Nestlé, Shutterstock and many more. The winners impressed judges with creative strategies which yielded impactful, interesting and engaging content. Each entry submitted to the program will be examined by a panel of expert judges who will examine its strategic planning, innovative thinking and impactful results. Last year’s judges hailed from the likes of Pfizer, Bed, Bath & Beyond and FedEx, among others.

“The Corporate Content Awards celebrates the strategic thought behind the work; the problem solving; the insight; the communications solutions. It is always a joy to see how companies are deploying creative storytelling and narrative techniques in their corporate content. This year, we are excited to celebrate those successes in person at our October ceremony,” says editor in chief of Communicate magazine, Brittany Golob.

The entry process is straightforward. More details can be found here. The final entry deadline is July 9. For more information, please email Michelle Manton.

The full list of categories is as follows:

Best content campaign to assist with corporate positioning

This category rewards companies that have successfully used a compelling content narrative to help bring their corporate strategy, mission or vision to life.

Best content campaign to assist with reputation management

This category rewards companies that have developed and delivered engaging content to build trust and improve or maintain their reputation.

Best content targeted to the CSR community

This category rewards companies that have successfully targeted a CSR or sustainability audience with a creative content strategy.

Best content targeted to the investor audience

This category rewards companies who have successfully used content to educate, inform and communicate with investors and those who influence them.

Best content targeted to the internal audience

This category rewards companies who have successfully used content to weave a strong narrative throughout their corporate messaging.

Best use of video

This category rewards companies who have stood out in their use of video; either because of the compelling nature of the content or the strategy that lay behind its use.

Best use of digital

This category rewards those organizations that have used digital channels to effectively host, promote or create their content.

Best use of print

This category rewards companies who have used print content to engage their audiences.

Best use of audio and podcasts

From podcasts to recordings, concerts to audio branding some organizations are effectively using audio. This category rewards companies that have used audio effectively to enhance their corporate storytelling.

Best use of a visual property

This category rewards companies that are making their content more engaging through the use of visual tools such as illustration, photography or art.

Best use of mobile

This category rewards companies that have used mobile-only or mobile-first content campaigns to channel user engagement.

Best use of a celebrity or influencer

This category rewards companies that have either used celebrity endorsements or influencer marketing strategies to ensure their content is having greater resonance among their audiences.

Best copy style or tone of voice

This category rewards companies that have used a unique tone of voice to help audiences recognize brand differentials.

Best corporate blog

This category rewards companies that have used a corporate blog to reach out and engage with their audiences.

Best content-driven brand created community

This category rewards companies that have been successful in creating strong and loyal communities through a compelling content strategy. This category is specifically concerned with communities created by an organization, and can include the internal audience, an organization's social channel, or other communities created by an organization's owned channels.

Best use of content with an existing external community

This category rewards companies that have successfully used their content to create a dialogue and engage with an existing external community.

Best user-generated content

This category rewards companies that have developed successful campaigns and ongoing strategies to encourage user-generated content.

This category encompasses both external user-generated content by external stakeholders and employee-generated to drive engagement.

Best use of content in a live or experiential setting

This category rewards companies that have used content creatively either before, during or after a live online or physical event.

Most creative use of a native opportunity

This category rewards companies who have successfully seized opportunities to go beyond the historic bought-media format and worked creatively with brands and organizations.

Most creative use of owned media channels

This category rewards companies that have effectively used their own media channels, such as their own publications, events, web sites, social channels and others, to engage their stakeholders.

Best branded content publication

This category rewards companies that have created a strong publication and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organization across all stakeholder groups.

Best branded content site

This category rewards companies that have created a strong website and used content effectively to engage stakeholders. Publications could be for specific audiences, such as employees, investors or regulators or to position an organization across all stakeholder groups.

Best use of data

This category rewards companies that have used data effectively, either to create compelling content or to enable a greater efficiency with their content strategy or campaign.

Best interactive content

This category rewards companies that have increased their content's efficiency by threading interactivity through their channels. Entries in this category will either enable a further embedding of their existing content through interactivity or produce further content through interactivity.

Best use of content in a social context

This category rewards companies that have used social media imaginatively within their content campaigns or strategy. Depending on the number and range of entries this will either be a single category or divided into separate social channels; Facebook, Twitter, Instagram, LinkedIn, messaging channels, other and multiple channels.

Best one-off content campaign

This category rewards the outstanding content campaign of 2020.

Best long term use of content

This category rewards companies that have the most effective attitude to content. Entrants will need to demonstrate an ongoing commitment and understanding of the way content can be used to engage with individual or multiple stakeholder groups.

The following categories cannot be entered directly. Judges will decide the winners.
Best corporate storyteller

This category highlights either individuals or organizations who are deemed by the judges to be the best corporate storytellers.

Grand prix

This is awarded to an organization for its overall approach to the use of content within its corporate communications. This could be to a single company for its own use of content or to an agency for a consistent approach in advising clients on effective and strategic content communications.

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