This is the second year for the Corporate Content Awards North America, following five successful years celebrating excellence in corporate storytelling across Europe. A leading panel of industry experts have judged the entries against strict criteria to identify the very best work across various sectors, audiences and communication channel types.

Andrew Thomas, publisher of Communicate magazine and founder of the Corporate Content Awards, says, “It’s been a particularly challenging year for anyone in corporate communications but what has really stood out is that those companies who have embraced strategic and creative storytelling have had a clear advantage in engaging with their various publics.”

The prestigious Grand Prix award was presented to Hausfeld and Living Group, for the comprehensive redesign of the law firm’s visual identity. Judges were wowed by the partnering organizations’ creativity and innovation as they also take home two gold awards for ‘Best branded content’ and ‘Best use of a visual property.’

“This year’s winners should feel immensely proud of the work they have able to craft and implement - we are so pleased to celebrate strategic, creative storytelling and congratulate all the winners of this year’s Corporate Content Awards,” adds Thomas.

Due to the Covid-19 pandemic, this year's awards ceremony took place via a virtual awards presentation on December 8, 2021. You can watch this via Communicate's YouTube channel.

The complete list of winners in the Corporate Content Awards North America 2021 can be found below. If you are interesting in registering your interest in the 2022 program, which will open for entries in January, email frankie.adams@cravenhillpublishing.com or add your details here. 

Best content campaign to assist with corporate positioning
Gold - Axiad
Silver – KPMG International
Bronze - GE Healthcare with MikeyKay Films and Battenhall
Highly Commended – T. Rowe Price and Imprint

Best content targeted to the CSR community
Gold – KPMG International
Silver - Imperial College Business School and Peregrine Communications
Bronze - Tchibo

Best content targeted to the investor audience
Gold - CFA Institute and Living Group
Bronze - United Power Inc and Telideo Productions

Best content targeted to the internal audience
Silver - LivaNova

Best use of video
Gold - GE Healthcare and MikeyKay Films
Silver - LivaNova
Bronze - Random42 Scientific Communication

Best use of animation
Gold - Dianomi and Living Group
Silver – Axiad

Best use of digital
Gold – RELX

Best use of audio and podcasts
Gold - Hogan Lovells and Northam Media
Silver - VMware and TEAM LEWIS

Best use of a visual property
Gold - Hausfeld and Living Group
Silver - GE Healthcare with MikeyKay Films and Battenhall

Best copy style/tone of voice
Gold– GE Healthcare and MikeyKay Films

Best content-driven brand created community
Silver - CFA Institute and Living Group

Best use of content in a live or experiential setting
Silver - Las Vegas Raiders and BRC Imagination Arts

Most creative use of owned media channels
Gold - RELX
Silver - GE Healthcare and MikeyKay Films

Best branded content
Gold - Hausfeld and Living Group
Silver – HP Inc.
Bronze – Axiad

Best use of data
Gold - VMware and TEAM LEWIS
Silver - FlexShares and Imprint
Bronze - State Street Global Advisors and Living Group

Best one-off content campaign
Gold - LivaNova

Best long-term use of content
Gold - Publicis Sapient - the HOW Channel experience
Silver - T. Rowe Price and Imprint
Bronze - Publicis Sapient - The Digital Life Index

Best corporate content during Covid-19
Gold - GE Healthcare with MikeyKay Films and Battenhall
Silver - HP Inc.

Best corporate storyteller
RELX

Grand Prix
Hausfeld and Living Group