The data was generated through the ECI Global Business Ethics Survey, with supporting insight and commentary from members of the PRCA. The country-specific fact sheets will be released over several months, each one highlighting five key metrics that are indicative of the state of workplace ethics in an organisation.

The metrics cover: ethical culture strength, pressure to compromise ethical standards, observations of misconduct, reporting misconduct, and retaliation perceived by employees after they report misconduct.

Dr. Patricia Harned, ECI CEO who also serves on the PRCA Ethics Council, says, “Findings from the GBES provide indications of the strength of efforts by organisations to reduce wrongdoing and to promote integrity. To that end, we are pleased to partner with PRCA to distribute these profiles, and we hope that they will inspire authentic conversations in workplaces around the world.” 

The data will seek to inspire awareness, conversation and action across in the PR industry and management disciplines by setting a global benchmark for best practices of ethical management.

The country-based GBES data and PR insights will take place from November 2021 through to Q2 2022, with the results likely to be released by April 2022.