THURSDAY 4 MAR 2021 5:50 PM

DIGITAL IMPACT AWARDS 2020 WINNERS ANNOUNCED

With the need to communicate more effectively with all audiences, especially in Covid-19 times, digital is ever-more important to corporate communicators Communicate magazine is proud to announce the winners of the Digital Impact Awards 2020.

Since 2010, the awards have recognised the best in corporate digital communications with winners in every sector from software and finance to transport and healthcare.

With a gold in ‘Best use of online video,’ ‘Best digital employee communication’ and ‘Best use of digital from the technology, media and telecommunications sector,’ Vodafone and We are Tilt took home the ‘Grand prix’ award. Their project that addressed accessibility challenges within Vodafone and examined the design team as it works to solve those problems. The project had the dual effect of communicating how ‘design is the difference’ in collaborative problem solving while also improving Vodafone’s inclusivity.

 “The past year has been nothing if not a heyday for digital communications. Amid the challenges and life-altering impact of the Covid-19 pandemic, digital communications have been a lifeline for many throughout the pandemic,” says Brittany Golob, editor in chief at Communicate magazine.

Refinitiv, the former financial and risk business of Thomas Reuters, won several awards from a range of categories, including ‘Best use of SEO for corporate communications,’ Best use of data,’ and the coveted ‘Digital in-house team of the year.’

SEGRO also took home different awards for its corporate video celebrating its centenary which took the form of an elaborate Rube Goldberg machine. This resulted in the first-ever viral video in the property sector.  The video won two golds in ‘Best use of digital from the property, construction and facilities management sector’ and ‘Best use of augmented reality or virtual reality,’ and two silvers in ‘Best corporate viral campaign’ and ‘Best innovation.’

This year’s ceremony also featured a ‘Best digital communications during Covid-19 award’, which recognised those brands that connected workforces, strengthened relationships and successfully navigated the challenges of the past year.

Winners were announced last night in a virtual awards event. The full winners list can be found below. 

Could 2021 be an award-winning year for you? The Digital Impact Awards 2021 is currently open for entries, and if you enter by 28 May you can save £100 on your total entry cost. For more information visit digitalimpactawards.com

 

Digital Impact Awards 2020 – The Winners

Best corporate website
Gold - Octapharma AG and Sensory-Minds GmbH
Silver - Refinitiv
Bronze - RB plc and Emperor
Bronze - Travers Smith and Living
Highly Commended - Reed and Beyond

Best corporate app
Gold - Anglo American and Wyzetalk
Silver - Workspace and Future Platforms

Best use of SEO for corporate communications
Gold - Refinitiv
Silver - ukbreakaways and The SEO Works
Bronze - BT and EE

Best use of mobile and portable devices
Gold - Sinch and Edelman
Silver - Domino's Pizza and Future Platforms
Bronze - Anglo American and Wyzetalk

Best use of digital to aid a CSR campaign
Gold - Sinch and Edelman

Best digital rebrand
Gold - Travers Smith and Living
Silver - Twill by Maersk and Havas Group UK
Bronze - Ascot Lloyd and Clickingmad Ltd
Bronze - Aviva Investors and Jellyfish
Highly Commended - Octapharma AG and Sensory-Minds GmbH

Best use of online video
Gold - Vodafone and We Are Tilt
Silver - SEGRO
Silver - The Church of England
Bronze - Ageas UK
Highly Commended - Anglo American and Investis Digital

Best corporate viral campaign
Gold – Vodafone and WM Reply
Silver - SEGRO
Bronze - ILO Global Business and Disability Network (GBDN) and Radley Yeldar

Best digital communication as part of an integrated campaign
Gold - Vodafone and WM Reply
Silver - Zoflora and Mosquito Digital
Bronze - Abu Dhabi Government Media Office and Merchant Cantos
Bronze - UniCredit with Bladonmore and FinElk
Highly Commended - NatWest Group and Sequel Group

Best use of artificial intelligence
Gold - Solutions 4 Health
Silver - Strelka KB
Bronze - GSK Biotène and Automated Creative
Bronze - Covonia Thornton and Ross with Bray Leino
Highly Commended - Quick Sigorta - Agency not an agent

Best use of data
Gold - Refinitiv
Silver - Arcus FM and DRPG
Bronze - Lexus and Kin + Carta Connect
Highly Commended - London Borough of Sutton

Best use of augmented reality or virtual reality
Gold - SEGRO
Silver - Random42

Best innovation
Gold - Quick Sigorta - Agency not an agent
Silver - SEGRO
Bronze - B2B Marketing and Vismedia
Highly Commended - Quick Sigorta - Surety Bond

Best digital communications during Covid-19
Gold - Valtech
Silver – NHS and 4 Roads
Silver - Young Gamers & Gamblers Education Trust and me&you creative
Bronze - Sport England and Cyber-Duck
Highly Commended - Smart Energy GB and Gravity Road

Best use of existing social media platforms – small budget <£20K
Gold - Vileda and Mosquito Digital
Silver - Metanium and Mosquito Digital
Bronze - Specsavers and Tangerine Communications
Highly Commended - Zoflora and Mosquito Digital

Best use of existing social media platforms – medium budget £20k-75k
Gold - Royal Society of Chemistry and Mobas
Silver - Zoflora and Mosquito Digital
Bronze - Dorchester Collection
Bronze - MELoh Style and kovald Digital Marketing Strategies

Best use of existing social media platforms – large budget £75k+
Gold - Redwood Software and LEWIS Communications

Best development of proprietary social media platform and tools
Gold - SOsell and Agent 3

Best community development
Gold - Diageo and Smarts
Silver - Specsavers and Tangerine Communications
Bronze - Vileda and Mosquito Digital
Highly Commended - Metanium and Mosquito Digital

Best intranet
Gold - Nestlé and Hill+Knowlton Strategies
Silver - HSBC
Bronze - Refinitiv
Highly Commended - Commonwealth Care Alliance and Unily

Best digital employee communication
Gold - Vodafone and We Are Tilt
Silver - HSBC
Bronze - UniCredit with Bladonmore and FinElk
Highly Commended - Implats mining and Wyzetalk
Highly Commended - JTI and Ignis
Highly Commended -Post Office and WEBVID

Best online annual report
Gold - Coats Group and Emperor
Silver - UK Power Networks and Instinctif Partners
Bronze - LeasePlan and Investis Digital
Bronze - Legal & General and Superunion
Highly Commended - Rentokil Initial plc and Carr Kamasa Design

Best use of digital to an investment audience
Gold - Aviva Investors and Jellyfish

Best online newsroom
Gold - London Luton Airport and PressArea
Silver - Dove (Unilever) and Epresspack

Best evaluation strategy
Gold - Ageas UK
Silver - Birds Eye (Nomad Foods) and Zenith Media UK

Best use of digital by sector: Charity, NGO or NFP
Gold - Médecins Sans Frontières and Crafted
Silver - British Heart Foundation and Wardour
Bronze - The World Resources Institute and 3 Sided Cube
Bronze - Young Gamers & Gamblers Education Trust and me&you creative
Highly Commended - Tempus Novo and Zeal
Highly Commended - The Church of England
Highly Commended - Wellbeing of Women and NU Creative

Best use of digital by sector: Education
Gold - Swansea University and Crunch Digital Media
Silver - Young Gamers & Gamblers Education Trust and me&you
Bronze - North Warwickshire & South Leicestershire College with Creative 62 and Unity: Made in Digital
Highly Commended - Cambridge Trust and Sookio

Best use of digital by sector: Energy and utilities
Gold - British Gas and Publicis Sapient
Silver - Smart Energy GB and That Lot
Bronze -UK Power Networks Services and Instinctif Partners
Highly Commended - Energy Networks Association and SEC Newgate UK

Best use of digital by sector: Engineering and manufacturing
Gold - Third Dimension and Dirty Design
Silver - Chelpipe Group and Aero

Best use of digital by sector: Extraction (oil, gas and mining)
Gold - Anglo American and Investis Digital
Silver - Anglo American and Wyzetalk

Best use of digital by sector: Financial services
Gold - Ageas UK
Silver - HSBC
Bronze - Legal & General and Wardour
Bronze - Quick Sigorta - Agency not an agent
Highly Commended - PIMFA and Cicero/AMO
Highly Commended - UniCredit and Bladonmore and FinElk

Best use of digital by sector: FMCG
Gold - Horlicks and Mosquito Digital
Bronze - Kagool
Bronze - Nestlé and Hill+Knowlton Strategies

Best use of digital by sector: Food and beverage
Gold - Horlicks and Mosquito Digital
Silver - Diageo and Smarts
Bronze - Nomad Foods and Sequel Group

Best use of digital by sector: Healthcare and pharmaceuticals
Gold - Zava and Third City
Silver - Random42
Bronze - Octapharma AG and Sensory-Minds GmbH
Highly Commended - Chemist Direct and Global Search Marketing
Highly Commended - Tissue Regenix and Jones and Palmer

Best use of digital by sector: Professional services
Gold - Gowling WLG and DRPG
Gold - KPMG and Audere Communications
Silver - Travers Smith and Living
Bronze - SGS

Best use of digital by sector: Property, construction and facilities management
Gold - SEGRO
Silver - Willmott Dixon and Tribus Digital
Silver - Wintringham Partners LLP with Urban&Civic and The Nuffield Trusts
Bronze - qlinker and One Shoe
Bronze - Yourkeys

Best use of digital by sector: Public
Gold - Social Work England and CDS
Silver - College of Policing
Bronze - Government Finance Function and Connect Internet Solutions

Best use of digital by sector: Retail
Gold - BT and EE
Silver - Whirli and Hex Digital
Bronze - Tile Choice and Global Search Marketing
Highly Commended - Pronovias and Three Whiskey

Best use of digital by sector: Sports, travel, leisure and tourism
Gold - Eurotunnel Le Shuttle and Crafted
Silver - Stage Entertainment and One Shoe
Bronze - Puglia Tourism Board and Expedia Group Media Solutions

Best use of digital by sector: Technology, media and telecommunications
Gold - Vodafone and We Are Tilt
Silver - BT and EE
Bronze - B2B Marketing and Vismedia
Highly Commended - Redwood Software and LEWIS Communications
Highly Commended - Zendesk and Vismedia

Best use of digital by sector: Transport and Logistics
Gold - Twill by Maersk and Havas Group UK
Silver - FirstGroup and Future Platforms
Silver - Greater Anglia
Bronze - Our Future Skies and Emperor

Digital in-house team of the year
Refinitiv

Digital agency of the year
Crafted

Grand Prix
Vodafone and We Are Tilt

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