TUESDAY 30 MAR 2021 4:45 PM

ENHANCED COMMS AND SERVICE DESIGN TO IMPROVE COVID-19 TESTING EFFICIENCY

ExpressTest, has predicted it will soon be processing more than 300,000 Covid test bookings every day. To improve efficiency post lockdown, it has brought in design agency, Absurd to enhance comms response times and improve user engagement.

Service design partner, Absurd, will provide a revised technology infrastructure to help manage the increase in bookings made via the platform. By creating a more simplistic and navigable user experience it will improve customer engagement online and increase public willingness to be tested.

ExpressTest is one of the UK’s largest Covid-19 screening service providers, with 30 corporate sites and a further 14 screening facilities across the country.

Alongside user experience, the new platform is focused on improving scalability, so that new testing sites and additional Covid-19 testing products can be added with ease.

Steve Whatley, CEO of ExpressTest.co.uk, says, “With such rapid and huge demand for Covid-19 screening, we reacted with speed to be able to offer consumers the capability to purchase and book tests at sites where we operate as DHSC approved partners. But we’re now creating a much more efficient online experience.”

While most organisations have learnt the value of efficient user experience and communication response times when navigating the pandemic, ExpressTest are among those companies working to navigate Covid-19 on the frontline.

“Working with Absurd, we will be introducing new digital functionality and improved features on the site to ensure our digital capabilities meet the ever-growing needs for our services.  While working responsively and with agility, we have a robust strategic roadmap in place to drive through future developments,” adds Whatley.

ExpressTest is operated by the direct-to-consumer division of Cignpost Diagnostics Limited.

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