LENS: AGGREKO
Supplier of temporary power generation and control equipment, Aggreko, enlisted the help of visual communications agency, Vismedia, to create an engaging and informative animation explaining its product fleet for the mining industry.
The ‘Granny Smith Simulator’ was formulated to provide a digital destination for internal and external stakeholders to understand Aggreko’s operations. Using the example of the Granny Smith gold mine in Western Australia, the short video gives a snapshot into the dynamic ways Aggreko supplies power to its partners through the interactive digital platform.
Aggreko set out to launch the digital creative at a mining industry event, Diggers & Dealers, with the entire planning and development having taken place over just three weeks. The video animation and online web experience works to improve stakeholder understanding of Aggreko’s clean energy solutions and position the company as an innovator in this space.
Dave Palmer, global marketing director at Aggreko, says, “The team at Vismedia understood our brief really quickly and then built us a compelling model which went beyond our expectations and gives a great platform for the future.”
The browser-based experience is accessible 24 hours a day, and aims to improve Aggreko’s marketing and communications resources. Internally, the platform has been a huge success with its impressive interactive visuals making the complexities of the operation more engaging and easier to understand. Users can click and explore two different 3D animated models showing both the Granny Smith gold mine and the technology Aggreko has built on site.
Incorporating Google Map satellite photography, CAD files, site maps, architectural drawings and photography, the digital creative is aesthetically and functionally smooth and delivers an immersive user experience. The webpage also outlines some of Aggreko’s environmental credentials and outlines its mission to reduce carbon, lower cost of energy and maximise efficiency.
