The campaign was based on research that found on average, people spend 90% of their lives indoors. The ‘Free Range Humans’ series was first launched last November during the second wave of national lockdowns in the UK, when people were desperate and grateful to get outside.

Free Range Humans is an eight-part digital series celebrating individuals that chose to break out from routine and pursue a life outside. Each video in the series focuses on one real-life individual challenging a conventional lifestyle and embracing their passions, from underwater art sculpting to becoming an ocean plastic warrior.

It marks the formal launch of Corona Studios, a new venture within the brand to provide high quality, consistent and entertaining content to consumers. The studio will focus on creating story-led content across points of travel, sustainability, wellness and creative arts.

This campaign was originally conceived by Wieden+Kennedy Amsterdam and developed as a global entertainment platform by producer, Pereira O’Dell. The films were shot by Rocket Film, with post-production led by Cosmo Street Editorial.

The films aim to connect with the consumer audience and showcase the brand ethos as more than just a brand and part of a sustainable, conscious, healthy lifestyle. The films have launched alongside the Free Range Fund, a grant pool aiming to support a selection of individuals to break their routine and feature in season two of Free Range Humans.

The series has been made available on Corona’s YouTube Channel and other social platforms.