The video campaign was created following the results of a recent study by biologists at the National University of Comahue, which found that one quarter of all known bee species have not been seen in 30 years. But the currently known species do much more than just create honey, the bees pollinate over 5k plants every day, including most of the fruit and vegetables grown in the UK.

Losing these bees would cost UK farmers an estimated £1.8bn a year to pollinate crops. Bees are also one of the hardest working species in the world, flying the equivalent distance of the Earth to the Moon every single day while pollinating the world. This campaign relates this social and environmental issue of bee health back to the brand, as text across the screen reads 'no bees = no flowers.'

Flying Flowers wanted to raise awareness of the valuable bee species and encourage consumers to take steps to protect them. The video shows bees living in the miniature retirement home, complete with tiny ‘ZZzimmer frames’, a sugar water fountain and a royal quarters for the Queen bee.  

An expert beekeeper was brought in to ensure the campaign was a safe and enjoyable experience for all the bees involved. The fun, creative and humorous video campaign works to capture the attention of external audiences and encourage viewers to share the light-hearted video on social media.

The cross-channel campaign will run across social platforms including Instagram and Facebook, with organic and paid strategies promoted through digital PR and brand awareness.

Find out more about the campaign here.