FRIDAY 11 JUN 2021 3:47 PM

LENS: INDEED

Indeed has launched a new campaign to celebrate LGBTQ+ Pride this month. It uses focused storytelling to showcase the company's resources and support for trans and non-binary people in this short but impactful video.

The campaign is based on the message ‘we can't show what we can do, until we can show up as who we are.’ It tells the story of a non-binary person named Taylor, played by actor River Gallo, searching for jobs online and taking the first step by reading tips and articles on the Indeed website.

The short form video shows Taylor’s journey in search of a job, from initial nerves to being asked for their pronouns before the interview. They become visibly relaxed and confident when asked this question, as it signals the interviewing company is a thoughtful champion of LGBTQ+ rights.

The campaign aligns with the company values of inclusion and diversity, and the Human Rights Campaign Foundation named it a Top Workplace for LGBTQ Equality for the fourth time this year. Indeed also has a dedicated iPride Inclusion Group that works to ensure it delivers on its diversity and inclusion goals.

Through the power of emotive storytelling, this video campaign increases awareness of the challenges faced by the LGBTQ+ community. It also signposts towards the variety of resources available on the Indeed website.

The video campaign launched across social media platforms and was shared with Indeed’s internal teams across the globe. It is supported with hashtag #EmpathyAtWork, which encompasses the company’s wider campaign to provide more career resources for underrepresented groups.

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