One in five individuals in the UK are disabled but these challenges are not always visible. This campaign titled, ‘Invisible Disabilities,’ features famous faces as they talk about their personal quirks and habits, before stating that they also have an disability. The message is clear – just because you cannot see it, doesn’t mean it’s not there.

Katie Piper, author and television personality, says, “ITV’s Invisible Disabilities Campaign is hugely important to me personally and professionally. It is something I have championed for many years across all my projects. Being more aware and embracing inclusion and difference internally and externally is crucial not only in broadcast, but in today’s society.”

The campaign was developed in partnership with Scope, the disability equality charity, and devised by ITV Creative, the in-house creative advertising arm of ITV. The video ends by signposting the audience towards an informative webpage on the ITV site, where people can find resources to improve their understanding of invisible disabilities, alongside the broadcaster’s Diversity and Inclusion plan.

Susie Braun, director of social purpose at ITV says, “ITV is pleased to put this important issue centre stage for our viewers. 14 million people in the UK are disabled, but invisible disability isn’t something that is often talked about and recognised. We’re delighted to work with Scope to help change that.”

The Invisible Disabilities campaign is part of ITV’s Social Purpose commitment to improve its culture and fuel creativity by championing diversity, equality and inclusion.