The campaign was based on the notion that those most at risk when it comes to men’s health issues are also the least likely to act on it. Philips aligned its latest male grooming campaign with the annual charity fundraiser Movember, which encourages men to grow a moustache to raise awareness of prostate and testicular cancer.

The campaign was devised by international creative agency Dept, shot by comedian Augusto Zapiola and produced by Wenneker. “We wanted to put a spotlight on things that should be obvious topics of conversation but for some reason aren’t talked about enough between men. We then explain them in the most obvious way possible, with a humorous twist,” said João Inácio, creative director of Dept.

The three short videos feature men with moustaches for Movember, styled by the Philips One Blade. It shows several situations and conversations men can relate to, featuring topics such as prostate and testicular cancer, but also mental health. The seemingly uncomfortable encounters are then followed by a ridiculously simple ‘right under your nose’ solution.

Theodoros Koulos, creation manager of Philips, says, “We think it’s important to normalize the important, sometimes uncomfortable men’s health topics. Partnering up with purpose-driven institutions like Movember and fighting for better health is at the very core of our brand.”

Philips x Dept: Movember – Hanging from Dept on Vimeo.