Winterberry Group has released a new research report, ‘Collective Data Solutions: Data and Identity in the Era of Permission.’ The research explores the surge in collaboration across and within companies to leverage data to optimise revenue and deliver consistent consumer interactions in a post-cookie world.

The study consulted more than 50 senior industry experts from both the US and Europe across 26 different companies involved in data and data collection. Using an online survey and video interviews with senior brand marketers, the research shows that while cookies initially made marketing and advertising easier, the industry must re-think its strategy in the post-cookie era.

The report explores solutions including data co-operatives, technical data environments and multi-party partnering.

Winterberry Group’s EMEA managing director, Charles Ping, says, “We’re at a critical moment in time where the entire digital ecosystem is going through a fundamental change in approach, where permission-based partnering will be the key to creating new and scalable insights, measurement and marketing activation.”  

Find the full report on Collaborative Data Solutions here: https://1drv.ms/b/s!AuJb2G-bG-0JgbM2nDwHxRFJLB5bfQ?e=h79oAM