The initiative was originally launched by recruitment company, Unknown, last March to connect creative with organisations that needed the skills and resources to make impactful campaigns, after losing traditional fundraising due to Covid-19.

Good Brains for Good Brands enables specialist teams from the creative industry to work on a ‘low bono’ basis, which is up to ten times cheaper than an agency, to create effective and impact-oriented campaigns. The teams also help brand’s to strategize and problem solve for the future.

Ollie Scott, founder of the initiative, is working alongside a team of experienced industry experts after launching as a stand-alone social enterprise this month. Scott says, “The third sector is still on its knees and the creative community wants to help. We want to change how the industry serves this critically important sector.”

During the pandemic, Unknown quickly responded to the struggling third-sector and within two weeks 2,000 people had signed up to the Good Brains for Good Brands programme. Within six months, three campaigns were live including #FundAFuture for the civic and social organisation, Beam, which resulted in £500,000 of free media.

Montana Gerry, head of communications at Beam, says, “This is an amazing initiative connecting charities and social enterprises with creative talent. Ollie pulled together a stellar team of creatives, art directors, copywriters and designers who worked on an incredible campaign for Beam. It’s been a huge success.”

Charities were able to access a dedicated team of world-class creatives and strategic leaders from across creative industries. Find out more about Good Brains for good Brands here.