THURSDAY 21 OCT 2021 1:27 PM


The latest confidence tracker from the Public Relations and Communications Association and International Communications Consultancy Organisation reveals that 44% of PR professionals around the world plan to resume international business travel in the next six months.

The quarterly confidence tracker surveyed 168 CEOs, directors and department heads to assess market confidence in public relations around the world. In the next three months, only 29% of senior professionals plan to travel internationally for business, rising to 44% in the next six months.

It reveals that confidence remains high among PR and communications leaders with 84% stating they were confident or very confident in the future of their organisation. This contributes to a 20% year-on-year increase compared to the same study carried out in October 2020.

Francis Ingham, PRCA director general and ICCO chief executive, says, “Confidence across every global region is high. Many of our members have fared exceptionally well - new business is being driven by a growing demand for a diverse range of retained and project-based communication services. It’s also very encouraging to see so many of our members expecting to travel again in the near future.”

The study was conducted by insights agency, Question & Retain.