PRCA APAC will replace the previously established Singapore based branch of the PR professional body, PRCA Southeast Asia (PRCA SEA) which launched in 2018. Tara Munis, general manager of the PRCA SEA will relocate to Hong Kong to begin her new role as head of PRCA Asia Pacific.

Munis says, “We’ve been lucky to call Singapore home since 2018, cultivating a passionate and driven PR community. That passion and dedication to support our industry has inspired incredible membership growth in not only neighbouring countries but to the entire Asian Pacific region. I’m excited to get started in Hong Kong and continuing to provide word-class support for all our members."

With members in Australia, China, Hong Kong, Indonesia, Malaysia, Myanmar, Singapore, Thailand, the Philippines and Vietnam, the newly established PRCA APAC will widen representation across the whole Asia Pacific region.

Caroline Hsu, managing director at the Hoffman Agency, Carolyn Devanayagam, executive vice president at Weber Shandwick, and Nitin Mantr, CEO of Avian WE, have been named as the inaugural co-chairs of the PRCA APAC Board. Further appointments are set to be made across Singapore and Thailand.

Francis Ingham, director general of the PRCA says, “By representing the industry throughout the whole of Asia Pacific; providing professional links between fellow practitioners all around the world; and continuing to collaborate with local associations, we can address the challenges and embrace the opportunities in front of our industry even better than ever.”