Research from the PRCA’s Misinformation and the Climate Crisis Strategy Group has previously revealed the industry needed to upskill to deliver effective strategic advice. In response to the findings, the PRCA has designed a new full-day virtual course to empower communicators. It aims to provide participants with the knowledge and tools to engage audiences in climate change

Liz Bentley, chief executive of the Royal Meteorological Society, says, "It was around this time last year when Sir David Attenborough said that 'Saving our planet is now a communication challenge.' We are keen to accept that challenge and support PR professionals with the science behind climate change, breaking down the myths and jargon and sharing knowledge we have learnt along the way.”

The training will help PR and comms teams to understand the science behind climate change, what it means for the future and how to explain this to various audiences. It will also help them to find trustworthy resources and access information from climate change experts.

The Royal Meteorological Society is the UK’s Professional and Learned Society for weather and climate. They work to strengthen the science and raise awareness of the importance of weather and climate.

John Brown, chair of the PRCA’s Climate Misinformation Strategy Group, says, “More PR professionals than ever before are being asked to provide counsel on climate change, it’s critical that those same professionals move beyond a nervous, superficial, understanding of the topic and into a position of confidence and clarity - this course will accelerate that shift in knowledge.”

To find out more about the Climate Change Communications course here.