PRESIDENT OBAMA SHARES INSIGHT TO EMPOWER BUSINESS LEADERS AT VIRTUAL SUMMIT
As part of the annual Reshape 21 summit run by B2B marketing software company, Insider, President Barak Obama shared insight on how leaders can stay grounded in high-pressure situations and effectively communicate future business goals.
The Reshape 21 summit covered topics including leadership, customer experience and sustainability as well as the need for diversity, equity and inclusion. Over 200 c-level executives, marketers in some of the top global brands, and change makers from around the world spoke at the event.
"During a time of rapid change and uncertainty, RESHAPE gave the brightest and most emotionally intelligent minds in leadership, technology, diversity, and sustainability a platform to discuss the common threads that affect all of us,” says Hande Cilingir, CEO and co-founder of Insider.
A key highlight of the summit saw Cilingir interview President Barak Obama as he offered insights into staying grounded in high-pressure situations, the value of diverse perspectives, the importance of hope plus action, and the urgency around climate change.
Discussing President Obama’s interview, Cilingir says, "He described hope as the engine of progress. Rather than blind optimism, he emphasized identifying challenges and collaborating with others to solve them. Young generations are at the center of innovation and transformation. As a leader, you must create a proactive organization where diversity is welcomed, where the culture is one that supports and values each member of a team.”
President Obama suggested that leaders set long-term goals and stay focused, while reiterating how easy it is to get caught up in the mundane daily details and remain short sighted. He advised leaders to look ahead opposed to getting stuck in the past or consumed in the present.
To find purpose President Obama urged leaders to consider what gets them out of bed in the morning. For him, it is the feeling that he can make a positive impact on the world and improve the lives of the next generation.
The summit concluded with a look to the next evolution of commerce as businesses seek to integrate key performance metrics from other disciplines and create deeper collaboration between marketers, business leaders and consumers.
Find more information about the Reshape 21 summit here.
