The Good Hour challenge is targeted at organisations that may be intimidated by the work of big green organisations with sizable budgets. The new initiative aims to create a community of like-minded individuals that come together for one hour a month, building a space for them to exchange ideas and raise awareness of how they can use their business for good.

Tom Sanders, creative director and founder of Tinmouse says, “Being a small business it’s often costly to certificate yourself with the big green organisations. Don’t get me wrong they are doing some incredible work and their credentials are something we should all strive for, but does the process and cost un-inspire the little guys?”

The Good Hour will focus on sustainability, the climate and recycling. Participants will receive free downloadable guides to help their organisation to become more sustainable. Interviews with green-changing companies will also provide insight into how other brands are currently implementing sustainable change. Tinmouse has also curated a list of sustainable suppliers which will be shared with participants, with more information being provided on the Good Hour podcast.

“Our pledge for people to spend one hour a month generating new ideas to improve sustainability within their business will hopefully give smaller companies and freelancers the platform and confidence to use their businesses for good,” adds Saunders.

Find more information here.