TUESDAY 25 MAY 2021 12:21 PM


The Breaking Bias Research report from Samsung Pioneers looks at gender bias in the workplace, highlighting the challenges facing women in business. Samsung has also created a platform to empower advocacy and drive positive change.

Samsung Pioneers is part of Samsung UK’s commitment to championing gender equality within business. The research has found 44% of UK workers still see certain jobs as being exclusively male or female, and only 19% of respondents believe there is gender equality in their workplace.

Gender inequality was prevalent when researching leadership in business, as c-suite roles were seen as gender neutral by the majority, while CEO positions were nine times more likely to be considered a job ‘for men’.

The impact of this gender bias is evident, as one in five women admitted to not applying for a job due to fear of gender discrimination. The engineering, law enforcement and technology industries were most associated as being ‘for men’. Not being put forward for opportunities, such as projects, was found to be the biggest driver of gender discrimination in the workplace.

While there is still work to be done, the report does indicate towards progress, as 62% believe the CEO role to be gender neutral, and 68% said those fighting to break gender barriers in the workplace are inspiring.

Charlotte Grant, head of inclusion & engagement at Samsung UK and Ireland, says, “There is still a long way to go to achieve total gender parity in the workplace. Companies have an active role to play in tackling this, creating a culture where conscious inclusion is a part of everyone’s every day and where actively challenging bias becomes the norm.”

The Samsung Pioneers platform aims to champion gender equality in the technology industry and advocate change. As part of its commitment, it provides ongoing resources to female staff in partnership with everywoman, a platform connecting women and businesses to achieve more diverse and engaged workforces. It also provides conscious inclusion training and ensures a 50% female intake in its Emerging Talent Programme.

The Breaking Bias Research was commissioned by Samsung UK and surveyed over 2,000 respondents in the UK.