FRIDAY 11 FEB 2022 11:06 AM


As part of the UK-wide National Apprenticeship Week, the Public Relations and Communications Association (PRCA) is renewing its call for employers to hire a PR apprentice and help upcoming talent to kickstart their comms career.

National Apprenticeship Week aims to showcase the achievements of past and existing apprentices, while also encouraging young people and organisations to consider an apprenticeship scheme.

The PR apprenticeship programme offers young people from all backgrounds the opportunity to work full-time in a PR role while also undertaking training and assessments. The eighteen-month programme has seen 93% of participants secure permanent employment in the industry upon completion.

Stephanie Umebuani, PRCA head of apprenticeships, says, “The PR apprenticeship programme plays an important role in building an even more successful, competitive, and diverse workforce. Hiring a PR apprentice can be part of the talent solution to win the race to recruit and retain the best talent in the industry.

The PRCA worked in partnership with its new Training, Development and Apprenticeship Programme partner, Cisio, to the share stories of PR apprentices, employers and coaches who have benefited from the programme.

“In a rapidly changing PR and Comms world, training and development is indispensable,” says Katie Tod, marketing director of Cision UK.

The PRCA is offering a 20% discount on the recruitment fee during National Apprenticeship Week (ending 13 February) for agency and in-house teams that decide to hire an apprentice.

Read more about PR apprenticeships from Communicate’s Five minutes with interview with Dylan Brown, PR and communications assistant at 23red here.