WEDNESDAY 20 APR 2022 11:00 PM

CORPORATE CONTENT AWARDS EUROPE 2022 WINNERS ANNOUNCED

The winners of the Corporate Content Awards Europe 2022 have been announced, setting the industry-wide benchmark for excellence in corporate communications. The entries have demonstrated an impressive standard of creativity and strong results across owned, earned and bought media.

This is the fifth year for the Corporate Content Awards Europe. The past twelve months have both challenged and inspired companies to deliver meaningful communications with audiences emerging from the pandemic. Digital channels such as podcasting have risen in popularity as companies seek new ways to tell stories and nurture stakeholder relationships.

Judges were continually impressed with the work from AAC Clyde Space and Bladonmore, who demonstrated the importance of good communication in ensuring the market understands the rationale and potential impact behind a company and its products. The excellent use of corporate storytelling, strong central ideas and outstanding results made this entry a clear winner of the Grand Prix award.

The prestigious ‘Best corporate storyteller’ award was presented to Legal & General and Fresh Air Production, for its innovative podcast series engaging with an audience of retired individuals. LNER won gold for ‘Best use of corporate content during Covid-19’ and ‘Best user-generated content (employee),’ while Greater Anglia took home the gold award for ‘Best content campaign to assist with reputation management.’

Andrew Thomas, founder of the awards and publisher of Communicate magazine, says, “With the pandemic raging, companies needed to find different ways to engage their various non-customer stakeholder groups. What we saw from the winners of tonight’s Corporate Content Awards was that those organisations really met this challenge head on. From print to podcasting, CEO’s blogs to branded content sites, this year’s judges had their work cut out with an unrivalled creativity and strategy.”

The winners were announced tonight 20 April at a celebratory dinner and ceremony in Central London. The inclusion of a Retro photobooth, courtesy of Showtime Photo Booth, was a welcome addition to the special awards evening amongst attendees. All the photos from the evening, both from our photographer and the photobooth can be found on our facebook page.

Read about the winning work here.

The complete list of winners of the Corporate Content Awards 2022 is as follows:

Best content campaign to assist with corporate positioning

Gold – AAC Clyde Space and Bladonmore

Gold – KPMG UK

Silver – Iberdrola and Headland Consultancy

Silver – Stater and Cognito Media Amsterdam

Bronze – Deutsche Bank

Bronze – ISG

Highly Commended – Legal & General and Fresh Air Production

 

Best content campaign to assist with reputation management

Gold – Greater Anglia

Bronze – Philip Morris International

 

Best content targeted to the internal audience

Gold – Vue Cinemas with Through The I and Tigerbond

Silver – KPMG UK

Bronze – Applus+

Bronze – JTI and Ignis

Highly Commended – Applus+ - Appeople

Highly Commended – Livv Housing Group

 

Best content targeted to the investor audience

Gold – AAC Clyde Space and Bladonmore

Silver – CFA Institute and Living Group

Bronze – Deutsche Bank

 

Best content targeted to the CSR community

Gold – United Nations World Food Programme and Hurricane

Silver – Megalac and OST Marketing

Bronze – Patron Capital Partners and SEC Newgate

Highly Commended – Deutsche Bank

 

Best corporate content during Covid-19

Gold – LNER

Silver – Oxford Sparks and Scriberia

Bronze – Alibaba and Through The I

Bronze – Paysafe

 

Best use of print

Gold – Ocado and Sunday

Silver – Livv Housing Group

 

Best use of digital

Gold – Kingfisher Group and LoveThat creative services of the BECG Group

Silver – Embraer and Gravity Global

Silver – LNER

Bronze – Anglo American and the tree

Highly Commended – Royal Institution of Chartered Surveyors and Sunday

 

Best use of video

Gold – Post Office and Boldspace

Silver – Embraer and Gravity Global

Silver – United Nations World Food Programme and Hurricane

Bronze – LNER

Bronze – UNHCR and Casual Films

Highly Commended – The Craft Irish Whiskey Company and The Craft Distillers Group

 

Best use of animation

Gold – UNHCR and Casual Films

Silver – Toyota Research Institute, Inc and Turnthepage

 

Best use of visual property

Gold – PwC and Brunswick Creative

Silver – Hausfeld and Living Group

 

Best use of audio and podcasts

Gold – Legal & General and Fresh Air Production

Gold – Vodafone UK and Listen

Silver – WWF and Fresh Air Production

Bronze – Vestiaire Collective and Fresh Air Production

Highly Commended – ABB and Fresh Air Production

Highly Commended – Stanford Seed at the Stanford Graduate School of Business and Lower Street Media

 

Best use of content in a social context

Gold – P&O Cruises and Sunday

Silver – Embraer and Gravity Global

Silver – LNER

 

Best user-generated content (employee)

Gold – LNER

Silver – Applus+

Bronze – LG Information Display Europe and TEAM LEWIS

 

Best user-generated content (external stakeholder)

Gold - Adobe and Casual Films

 

Best content-driven brand created community

Silver – CFA Institute and Living Group

Bronze – JTI and Ignis

 

Best corporate blog

Gold – Greater Anglia

Silver – Worldline and TEAM LEWIS

Bronze – Paysafe

 

Best use of content in a live or experiential setting

Gold – Johnnie Walker Princes Street and BRC Imagination Arts

Silver – LNER

Bronze – The Content Works

Highly Commended – Alibaba and Through The I

Highly Commended – Software AG

 

Best use of celebrity or influencer

Gold - WWF and Fresh Air Production

 

Best use of data

Gold – State Street Global Advisors and Living Group

Silver – Post Office and Boldspace

Bronze – iCrossing UK

 

Most creative use of owned media channels

Gold – Software AG

Silver – EPAM Continuum

 

Best branded content publication

Gold – Stanford Seed at the Stanford Graduate School of Business and Lower Street Media

Silver – Ocado and Sunday

Bronze – EPAM Continuum – Consumers Unmasked

Highly Commended – EPAM Continuum – Consumer Banking Report

Highly Commended – HPE and Lower Street Media

 

Best branded content site

Silver – Royal Institute of Charted Surveyors and Sunday

Bronze – Hausfeld and Living Group

Bronze – KPMG UK and Spoke

 

Best one-off content campaign

Silver - The Craft Irish Whiskey Company and The Craft Distillers Group

 

Best long-term use of content

Gold – Embraer and Gravity Global

Silver – Iberdrola and Headland Consultancy

Bronze – Shell and Edelman London

 

Best corporate storyteller

Legal & General and Fresh Air Production

Grand prix

AAC Clyde Space and Bladonmore