Following an incredible reception last year, the Lens Awards are back to continue setting the standard for excellence in visual communications. With categories across business purpose and audience, creative style, strategy and sector, the shortlist truly encapsulates the vast array of films being used in corporate communications.

Speaking on the awards programme, Andrew Thomas, publisher of Communicate magazine, says, “Launching an awards programme last year was a challenging task. Launching a programme that benchmarked and celebrated the role video could play in corporate communications was an even more nerve-wracking process. The number of entries far exceeded our expectations. But it wasn’t just the number; the calibre of entry also took our breath away.”

The 2022 shortlist has further demonstrated the incredibly high standard of video and film being produced in corporate communications, including animation, infographics, social video, and documentary film. All entries are automatically considered for the top accolades of ‘Video production company of the year’ and ‘Corporate video of the year,’ the results of which will be revealed at the awards ceremony.  

The winners of the Lens Awards will be announced on 20 April at the Brewery in Central London. Agencies and in-house teams alike will come together to recognise and celebrate video communications. Book your table and join the celebration here or call the events team on +44 (0)20 3950 5356.

The full shortlist is as follows

Business purpose/audience
Best video targeted to a general audience
Bakkavor Group plc and three thirty studio
DRPG
GN Hearing and Hill+Knowlton Strategies
LNER

Best video targeted to the investor audience
bp
Close Brothers Asset Management and Lansons
Wellington Management and Big Button

Best video targeted to the internal audience
Anglo American
bp
Lloyds Banking Group, Storytelling
LNER
Standard Chartered and Instinctif Partners

Best use of video to aid CSR
Atos
IKea and Edelman UK
LNER
Philip Morris International

Best use of video to assist reputation management
Givaudan and Lansons
GN Hearing and Hill+Knowlton Strategies

Best use of video for the employer brand
LNER
Redrow and DRPG

Style/creativity

Best animation
Barclays and Speak Media
GreyList Trace Limited
Sunlight and Next Rebel

Best use of user generated content
Anglo American
GoCardless and Big Button
LNER

Best live or experiential video
bp and Float Productions
Close Brothers Asset Management and Lansons
Dentsply Sirona
Landsec and Bladonmore
LNER

Best video in a documentary style
Anglo American
GN Hearing and Hill+Knowlton Strategies
Lipton and Redwood BBDO
United Nations World Food Programme and Hurricane 
Virgin Media and Redwood BBDO

Best creative execution
Anglo American
LNER
SEGRO and Big Button
Standard Chartered and Instinctif Partners
Sunlight and Next Rebel

Best use of video with social media
Atos
LNER
United Nations World Food Programme and Hurricane 

Strategy

Best use of video as part of an integrated campaign
Anglo American
Givaudan and Lansons
LNER - Celebrating International Women’s Day 2021
LNER – St Andrew’s Day

Best long-term video strategy
Anglo American
LNER
Philip Morris International

Best one-off campaign
PRS for Music and Next Rebel

Best copy style/tone of voice
Anglo American

Sector

Best use of video from the charity/NGO/NFP sector
United Nations World Food Programme and Hurricane 

Best use of video from the education sector
Merchant Taylor’s School and Next Rebel

Best use of video from the engineering and manufacturing sector
ENVEA and Next Rebel

Best use of video from the financial services sector
Barclays and Speak Media
Lloyd's and LiteSwitch TV Ltd
Lloyds Banking Group, Storytelling
Standard Chartered and Instinctif Partners

Best use of video from the food and beverage sector
Bakkavor Group plc and three thirty studio
Deep RiverRock and Edelman Ireland

Best use of video from the healthcare and pharmaceuticals sector
GN Hearing and Hill+Knowlton Strategies
Novartis Luxturna and Edelman France

Best use of video from the public sector
BMFSFJ Youth and Edelman Germany
European Union Intellectual Property Office (EUIPO)
LNER

Best use of video from the technology media and telecommunications
Atos
Microsoft and Edelman UK
Sunlight and Next Rebel

Best use of video from the transport and logistics sector
East Midlands Railway and AV IT Media
LNER – In the driver’s seat
LNER - Reassuring LNER customers and colleagues that their safety remains our priority

The winners of ‘Video production company of the year’ and ‘Corporate video of the year’ will be announced at the ceremony on 20 April 2022.