WEDNESDAY 20 APR 2022 9:15 PM

LENS AWARDS 2022 WINNERS ANNOUNCED

The Lens Awards 2022 celebrated creativity and innovation in corporate film, storytelling, and visual communications. This year’s entries set the benchmark for excellence and demonstrated the increasingly vital role video plays in corporate communications.

In its second year, the Lens Awards brought agencies and organisations together to celebrate corporate film and video. From targeting internal investors, recruitment and ESG audiences, the Lens Awards recognised innovation across a range of categories and targets.

“This year we have seen an increase in entries – but it is the quality of work we really celebrate. Across all categories it was as if a pent-up creativity, held hostage from the first year of lockdown, had been freely released. The work truly was spectacular and again bodes well for the role of corporate video in corporate communications,” says Andrew Thomas, founder of the awards and publisher of Communicate magazine.

The award for ‘Corporate video of the year’ was went to Standard Chartered and Instinctif Partners for its annual end-of-year film which brought the bank’s activities to life using animated models and props with integrated leadership messaging.

Big Button took home gold in every category in which they competed, making them a worthy winner of the prestigious the Grand Prix award. Whether it was introducing the metaverse to an investment audience, sharing stories of LGBT+ employees in the financial services industry or bringing property to life, judges were continually impressed with the strategic video agency’s work.

The winning work was recognised tonight, 20 April, at a celebratory dinner and awards ceremony in Central London.

The inclusion of a 'retro-style' photobooth, courtesy of Showtime Photo Booth, was a welcome addition to the special awards evening amongst attendees. All the photos from the evening, both from our photographer and the photobooth can be found on our facebook page.

Read more about the winning work here.

The complete list of winners for the Lens awards 2022 is as follows:

Business Purpose/Audience

Best video targeted to a general audience

Gold – LNER

Silver – GN Hearing and Hill+Knowlton Strategies

Bronze – DRPG

Highly Commended – Bakkavor Group plc and three thirty studio

 

Best video targeted to the investor audience

Gold - Wellington Management and Big Button

Silver - Close Brothers Asset Management and Lansons

Bronze - bp

 

Best video targeted to the internal audience

Gold - Standard Chartered and Instinctif Partners

Silver – Anglo American

Silver – bp

Bronze - Lloyds Banking Group, Storytelling

Bronze – LNER

 

Best use of video to promote the employer brand

Gold – Redrow and DRPG

Bronze – LNER

 

Best use of video to assist reputation management

Gold - GN Hearing and Hill+Knowlton Strategies

Bronze – Givaudan and Lansons

 

Best use of video to aid CSR

Gold – Ikea and Edelman UK

Silver – Philip Morris International

Bronze – LNER

Highly Commended – Atos

 

Style/Creativity

Best use of user-generated content

Gold – GoCardless and Big Button

Silver – LNER

Bronze – Anglo American

 

Best use of video with social media

Gold - United Nations World Food Programme and Hurricane

Silver – LNER

Bronze – Atos

 

Best video in a documentary style

Gold - GN Hearing and Hill+Knowlton Strategies

Silver - United Nations World Food Programme and Hurricane

Bronze – Anglo American

Highly Commended - Lipton and Redwood BBDO

Highly Commended - Virgin Media and Redwood BBDO

 

Best live or experiential video

Gold – bp and Float Productions

Silver – Close Brothers Asset Management and Lansons

Silver – Dentsply Sirona

Bronze – LNER

Highly Commended – Landsec and Bladonmore

 

Best animation

Gold - Barclays and Speak Media

Silver – Sunlight and Next Rebel

Bronze – GreyList Trace Limited

 

Best creative execution

Gold – SEGRO and Big Button

Gold - Standard Chartered and Instinctif Partners

Silver – Anglo American

Bronze – LNER

Bronze - Sunlight and Next Rebel

 

Strategy 

Best copy style or tone of voice

Gold - Anglo American

 

Best use of video as part of an integrated campaign

Gold - LNER - Celebrating International Women’s Day 2021

Silver – Anglo American

Silver – LNER – St Andrew’s Day

Bronze – Givaudan and Lansons

 

Best one-off campaign

Gold - PRS for Music and Next Rebel

 

Best long-term video strategy

Gold – Philip Morris International

Silver – Anglo American

Bronze – LNER

 

Best use of video by sector

Best use of video by a charity, NGO or NFP

Gold - United Nations World Food Programme and Hurricane

 

Best use of video from the education sector

Silver - Merchant Taylors’ School and Next Rebel

 

Best use of video from the engineering and manufacturing sector

Gold - ENVEA and Next Rebel

 

Best use of video from the financial services sector

Gold - Standard Chartered and Instinctif Partners

Silver - Barclays and Speak Media

Bronze - Lloyds Banking Group, Storytelling

Bronze - Lloyd's and LiteSwitch TV Ltd

 

Best use of video from the food and beverage sector

Silver - Deep RiverRock and Edelman Ireland

Bronze - Bakkavor Group plc and three thirty studio

 

Best use of video from the healthcare and pharmaceutical sector

Gold - Novartis Luxturna and Edelman France

Silver - GN Hearing and Hill+Knowlton Strategies

 

Best use of video from the public sector

Gold - European Union Intellectual Property Office (EUIPO)

Silver – LNER

Bronze - BMFSFJ Youth and Edelman Germany

 

Best use of video from the technology, media and telecommunications sector

Gold - Microsoft and Edelman UK

Silver – Sunlight and Next Rebel

Bronze – Atos

 

Best use of video from the transport and logistics sector

Gold - East Midlands Railway and AV IT Media

Silver – LNER – In the driver’s seat

Bronze – LNER - Reassuring LNER customers and colleagues that their safety remains our priority

 

Corporate video of the year

Standard Chartered and Instinctif Partners

 

Video production company of the year

Big Button