The video uses animation with bright bold colours to showcase Emperor's best projects from the past year. Upbeat music plays in the background to generate a sense of excitement and momentum. The fast-paced video celebrates existing partnerships and projects, while also raising awareness with new audiences who may not be familiar with the agency’s work. The video also worked to highlight agency's wider achievements as 2021 was its first full year of employee ownership.

When sharing the video link on social media, Steve Kemp, founder and CEO of Emperor, says, “As 2021 comes to an end (and as I today celebrate my birthday for the 25th time since founding Emperor!), as with every year, it’s good to look back and reflect on how the year has shaped us. Wishing you all a very happy Christmas and a wonderful 2022.”

The showreel was shared across Emperor’s social media channels and on YouTube, with signposting to its webpage where viewers can read more about the agency’s achievements in greater detail.