FRIDAY 7 JAN 2022 4:47 PM

LENS FRIDAY FOCUS: 7 JANUARY

This week's round up of video communications looks at emotive storytelling, global fundraising, and a charity rebrand.

AXA

Birmingham 2022 Commonwealth Games and Sport Relief

Gymshark

International Committee of the Red Cross

ICRC React for Real film, 2021 – Director’s Cut from Wunderman Thompson on Vimeo.