LENS: SPRINGER NATURE GROUP
Creative agency, Designhouse, worked with publisher and technology business, Springer Nature Group, to tell powerful stories of scientific research. The campaign aims to highlight the need for more digestible, accurate science, using video and animation.
The campaign titled ‘Story Source’ was designed to raise awareness of the Springer Nature Group brand and enhance its reputation with global audiences. The creative uses dynamic video and animations to bring some of the brand's most exciting stories to life.
Matthew Gillman, design director at Designhouse, says, “Often the impact and power of the scientific discoveries were too easily lost within statistical details and data. Our creative challenge was to bring the research to life through the power of storytelling. The visual approach employs a collage of mediums, from type to illustration, imagery and more.”
The stories were specifically targeted to inspire an audience of researchers, librarians, funders, educators, and policymakers, while also highlighting the breadth of Springer Nature Group’s work. The brand enables and supports millions of professionals across the world to access the latest scientific research. This campaign captures the Group's social purpose into short, animated clips, with bright bold colours and a modern design.
Designhouse was tasked with turning the factual academic content into dynamic and emotionally engaging videos. The narrative ideas were selected from a shortlist of research stories within the Springer Nature Group community. With a range of stories spanning the globe, from palaeontology in Egypt and oil-well methane leaks in the US, to global infectious diseases team in China, the campaign collectively reflects the brand’s global reach.
Matt Harvey, brand director of Springer Nature Group says, “We wanted our Story Source campaign to bring our community’s stories to life in a more dynamic and engaging way than we had done previously, showing the true value of what Springer Nature brings to its audience.”
The campaign, which is set to run throughout 2022 on Springer Nature Group’s website and social media channels, includes content trailers, individual videos, a summery video, online content, interactive PDFs and digital banners.