The mentoring scheme is part of WACL’s wider Talent Sessions scheme which works to create opportunities for women in the UK advertising, communications, and media industries. In the upcoming Talent Sessions, mentees will have access to one mentoring session a month delivered virtually by over 100 WACL members between March and June.

Dawn Paine, WACL Talent Sessions chair, says, “To date, over 320 women have already participated and benefited from WACL’s mentorship initiatives, as we continue on our mission to support the next generation of women on their leadership journey; campaigning for change in areas that will accelerate gender equality. Mentorship can be life-changing for both the mentor and the mentee.”

Attendees will be invited to discuss the issues they face as women in the creative industries and share learnings for success. Over the course of four months, the mentees will have been mentored by four different WACL leaders, such as Laura Jordan Bambach, president and CCO at Grey London, Hanisha Kotecha, chief client officer at Creature London, and Donna Birkett Baida, vice president of media networks at Disney.

The programme aims to provide a neutral space for both mentors and mentees to tackle complex issues. Talking about her time as a mentor, Marie Oldham, chief strategy officer of VCCP Media, says, “It made me really think about my beliefs around issues such as maternity leave, motherhood and working; active networking to build your career; the crisis in confidence amongst brilliant, senior women; and the importance of personal development for all staff as they develop into leaders.”

For brands, agencies and corporates the cost to participate in the initiative is £100 and for sole traders or consultants it costs £50. The link to register is here.