WEDNESDAY 12 JAN 2022 3:13 PM


The Chartered Institute of Marketing (CIM) has launched a virtual professional and personal development course for modern communicators. With an increased level of burnout as a result of Covid-19, this unique course has been designed to help attendees balance a successful career with a fulfilled personal life.

A survey from content, marketing and comms consultancy, AZK Media, found that over 80% of marketing and communications professionals report feeling burnt out. The CIM's ‘Whole Marketer course’ has been developed in partnership with Abigail Dixon, director and founder of Labyrinth Marketing.

Dixon will lead the 12-week virtual course which aims to empower communicators to take a holistic view of the leadership, technical and soft skills required to achieve a work-life balance. The course, named after Dixon’s book of the same name, is designed to address the issue of burnout by providing attendees with an analysis of the tools and skills communicators need to succeed long-term.

James Sutton, commercial director at CIM says, “The partnership with Abigail made perfect sense as the core premise of her book aligns perfectly with our own passion around the importance of professional development. With the pace of the marketing sector increasing, new technologies being launched every day and rising concerns over mental health, the modern marketer is under immense pressure and needs support.”

The programme will explore what it means to be a successful leader. The three-hour sessions will consist of practical tips, advice, and examples of what ‘best practice’ looks like. Attendees will outline their goals and values while also understanding what drives them and what may be holding them back.

“We felt a real synergy working with Abigail on this new programme and are convinced that it will empower marketers to not only upskill themselves but to meet their potential while learning how to protect and improve their wellbeing,” adds Sutton.

The first course will start on 29 March 2022, with a second class launching on 13 September. Find out more information or book here.