
THE UK TOP 50 IN FOCUS: ARK MEDIA GROUP
From award-winning documentaries to strategically crafted brand films, Ark Media Group is bringing cinematic flair to the corporate video landscape. As part of Communicate magazine's ongoing spotlight on the UK Top 50, the agency shares how it's hoping to set a new standard in visual communications.
Ark Media Group
London and Nottingham
16 years
11-50 people
Video production and video-first social media management
Willmott Dixon, FastMarkets, Camping and Caravanning Club, Canal and River Trust, Colas Construction, NHS
51-100
Walk us through the creative process. How do you take a new project from an initial idea to delivery?
The process begins with a thorough understanding of the brief, ensuring clarity on the project's goals and expectations. From there, a tailored strategy is developed for each project, taking into account the desired tone, target platform and aspect ratio. Clear and consistent communication with the client is maintained throughout, starting from the planning phase through to execution.
The in-house camera team handles the shoot, guided by detailed shooting notes shared in advance to align everyone involved. Once filming is complete, the editing phase begins. During post-production, the team collaborates closely with the client to review edits and incorporate any amendments.
The process ends with a final sign-off and a feedback call, revisiting the original strategy to ensure the final product aligns with the project's objectives and delivers maximum impact.
Tell us about a recent project you are particularly proud of.
Acorns children's hospice - Sahara Desert Trek Documentary, which won the RTS, and Camping and Caravanning Club - brand film.
Looking ahead, what do you see as the biggest trends in corporate video over the next few years?
The emergence of utilising video content across social media platforms.
If you're wondering how you, too, can ascend the the ranks of the prestigious EVCOM UK Top 50 ranking, look no further. Entries for Communicate magazine's Lens Awards open soon. A win will not only affirm your creative credentials in corporate film, and perhaps turn a few competitors green, but also elevates your standing in the ranking: a distinction that truly sets your agency apart. Whether you're an EVCOM member or not, however, we want to see your best work. Full details available here.