THE UK TOP 50 IN FOCUS: BOUCHE
Based in a plant-adorned office in Notting Hill, Bouche prides itself on solving problems through video, rather than just creating something visually appealing. Here, the agency shares its creative process, the trends shaping corporate video and its plans for the near future, including harnessing AI to enhance storytelling.
Bouche
London
13 years
1-10 people
Film and advisory for sectors finance, corporate real estate and tech.
SBC, Landsec, BNP Paribas
11-50
We try to spend as much time as possible understanding the problem a video is meant to solve, rather than just making something nice. We do this from a plant-filled shared-office space in Notting Hill, London.
Walk us through the creative process. How do you take a new project from an initial idea to delivery?
When we've got clarity on what the challenge is we look at the different ways we could make it. We like to get inspiration from all sorts of influences like TV, Social Media, outdoor ads and even comics. Once we have the idea, the production process to delivery is pretty orthodox - planning the approach, production and then final reviews before delivery. We're starting to make more use of testing methods too, to establish how different edits perform better on different platforms.
Looking ahead, what do you see as the biggest trends in corporate video over the next few years?
Unskilled marketing and communications teams being able to create their own video using web platforms; increasing use of personal avatars to deliver videos for routine messaging; and even more value placed on original, 'authentic' video content.
Any predictions, objectives and plans for the upcoming 6-12 months?
Our biggest challenge is adapting to the 'videofication' of everything, the deluge of content and production methods that now exist. We also want to make the most of Ai and all the benefits it can bring to mesh it with our storytelling ideas and personal approach.
Looking to rise through the ranks of the distinguished EVCOM UK Top 50? The Lens Awards, hosted by Communicate magazine, will soon be open for submissions. A win here not only bolsters your creative credentials in corporate film but also boosts your position in the rankings. Whether or not you're an EVCOM member, we’re eager to see your best work. Full details available here.