Give us a brief overview of your agency. What sets you apart in the corporate video space? 

Our USP is our combination of lightning responses to client requests due to our broadcast news heritage, our entirely in-house team and our accreditations and experience to service clients with huge projects and fluid schedules. All backed up with excellent customer service and plenty of added value wherever possible to surprise and delight our clients.

Walk us through the creative process. How do you take a new project from an initial idea to delivery?

We have a very detailed workflow system to assist clients to provide us with a clear brief. We use examples of existing campaigns and films as references and engage in detailed conversations about audience, call to action, delivery platform and the wider campaign for the content we are creating. A detailed script and storyboard is signed off before permissions obtained for contributors and locations for filming. Branding guidelines then dictate the tone and style of the edit. Every stage of production is signed off by client to avoid any deviation from the required end product.

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

AI has to be the biggest disrupter over the next few years. We see this as a tool for good including the recent dedicated website we recently built to host a site safety induction film using AI. I think there will be a move towards AI generated content but that this will bring about AI fatigue with similar looking scenes and a general mistrust of what's seen in films. I believe the most compelling films will be those that can't easily be generated by AI including unique events, people and projects that will boast authenticity and credibility in their content. generic looking montage pieces  with captions on screen are already saturating the corporate video space while engaging people stories and unique events will always be powerful stories to tell. 

Any predictions, objectives and plans for the upcoming 6-12 months

BMS intends to double down on our USP and continue to boost our online presence and customer experience further to ensure that anyone who works with us continues to stay with us. While high quality content is essential, our service remains the primary reason that people stay loyal to BMS. Careful recruitment, AI and an interactive website will assist in ensuring that BMS is known for our amazing customer service.