Give us a brief overview of your agency. What sets you apart in the corporate video space?

The elevator pitch is that we have journalistic mindset, and hangover from the first half of my career at BBC News. Every story we tell, every script we write, is robustly tested editorially. Can it be shorter? Is it clear? How do we cut through? We are also still independently owned which has allowed us to try, fail, try again, open other offices etc.

Walk us through the creative process. How do you take a new project from an initial idea to delivery? 

Either our clients have a clear idea of what they want, or they want us to pitch them different routes which we do with our in-house team of creatives and producers. Or we have a fairly vast databases of previous films covering different subjects - live action, 2D animation, 3D and now of course AI enhanced.

Tell us about a recent project you are particularly proud of. 

Actually, we started a foundation years ago that makes pro bono films for charities and causes that touch us, our clients and our friends. We make a couple of year. These are the kind of organisations that could never afford us normally but understand the power of video. A recent example is a mental health charity not far from us called Tottenham Talking. These projects pull my team together like nothing else, and the goodwill and gratitude earned reminds us all why we got into this business in the first place.

Looking ahead, what do you see as the biggest trends in corporate video over the next few years?

AI... and more AI. A new generation of creatives will (and are already) emerging who can use these tools with skill and flair, and they will be set apart from the crowd. We as an industry will have to remodel our cost structures to incorporate this.

Any predictions, objectives and plans for the upcoming 6-12 months?

My main focus is growing our business in the USA. Even though the last thing New York needs right now is another British agency, the simple facts are that the budgets are three times bigger and the sheer volume of business there means you can do well with a handful of loyal clients. But it's hard old fashioned graft.

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