Give us a brief overview of your agency. What sets you apart in the corporate video space?

At RY, film and animation aren’t isolated deliverables, they’re integral to a broader, multi-disciplinary offer that spans branding, strategy, sustainability, reporting, digital, and employee engagement. This means we understand the broader picture, thinking beyond the brief and connecting powerful storytelling techniques with strategic purpose. Because we build strategy in from the beginning, we tailor content to its full context so we deliver films that don't just look good, they work hard across channels, align with business goals, and drive measurable impact.

We’re firmly focused on the future: Our sustainability expertise runs through our DNA as a business, informing what we do, and how we do it, meaning we work on the issues that matter most, creating content and experiences that engage and influence. 

Walk us through the creative process. How do you take a new project from an initial idea to delivery?

Every project begins with a clear understanding of its purpose. We work closely with clients to interrogate the brief, understand the audience, and uncover the story that truly needs to be told. From there, we develop a creative treatment that aligns with broader brand and comms objectives, often drawing on the expertise of our in-house strategists, writers, designers, and digital specialists.

Once the idea is shaped, we move into production - storyboarding, scripting, and casting where needed, before managing shoots, animation or AI workflows with meticulous attention to craft, tone, and message. Throughout post-production, we collaborate closely with our clients to refine voiceover, music, graphics, and narrative flow, ensuring the final product is polished, impactful, and purpose-driven. From briefing to final delivery, we bring discipline and creativity together to produce content that not only looks great but also drives results and builds belief in business.

Tell us about a recent project you are particularly proud of. 

We were particularly proud of the GSK “Great Place to Work” project because it allowed us to shape and activate a compelling employer brand narrative from the inside out. By combining strategic insight, authentic storytelling, and standout visual identity, we helped GSK reframe how they present themselves as an employer, both internally and externally. The work not only brought coherence and energy to previously fragmented communications, but also empowered employees to feel proud of where they work. It’s a strong example of how RY brings together brand, communications, and film to drive engagement and reputation in a way that’s both creative and genuinely human.

Looking ahead, what do you see as the biggest trends in corporate video over the next few years? 

Not a surprise, but without a doubt, AI is the major trend. AI tools are starting to augment editing, scripting, translation, and even visual generation, making content creation faster, more cost-effective, and sometimes more personalised or even more creative. We predict that there will be a polarisation between remaining rooted in craft, and content automation, but to remain distinctive, brands and film-makers will need to remember what makes content effective and memorable – great strategy, great ideas, great storytelling and great execution.

AI is another tool we have to help us bring this to life. This is a powerful new creative tool we have in our hands to not only enhance what we’re already doing (such as concept development, early motion prototypes, or speeding up elements of the post production workflow, especially for things like localisation, transcriptions and accessibility) but also to unleash new creative possibilities – especially with corporate and brand film budgets. Last year it would have been budgetarily impossible to put forward creative that saw our lead character pursued by a dinosaur – now that would be in reach.

Any predictions, objectives and plans for the upcoming 6-12 months?

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