New research by The Chartered Institute of Public Relations (CIPR), shows the new generation is turning away from careers in PR and communications due to restricted access to work experience and professional connections in the field.

The report surveyed over 130 students and recent graduates and found that 79% of respondents claimed barriers were preventing them from entering the PR sector. One third of respondents who now work in the PR industry indicated work experience as a deciding factor, while 41% of respondents who backed away from PR careers said more work experience would have allowed them to secure a job in PR.

Lack of connections in the industry (21%), lack of work experience (18%) and difficulty in finding employment (16%) were all named as the top obstacles deterring them from the PR and communications industry.

This report recommends that educators and employers should collaborate to provide more opportunities for new people in the industry.   

“This study highlights both the promise and the problem for our profession.” said Advita Patel Chart, President of CIPR, “If we want PR to reflect the diversity of the society we serve, we need to make sure every capable student can see a path into it – and that path is open, fair and well supported.”