NEWS

Rebecca Pardon speaks to Jenifer Willig, CEO and co-founder of WRTHY, about their recent social impact campaigns and how businesses can help to drive social change.

Women in corporate communications are receiving more promotions than men, despite the industry's gender pay gap remaining above national average.

NEWS FILTERS

The National Safety Council reports that texting and driving leads to 1.6m collisions and over 3,000 deaths each year in the United States. According to a poll carried out by US driving association AAA, 97% of teenage drivers understand and know of the dangers of texting and driving. However, 35% admitted to texting and driving regardless.
For many businesses, understanding what drives digital effectiveness is not always reflected in their digital strategies. Examining this, digital agency Code Computerlove surveyed around 500 companies on their attitudes to digital effectiveness and digital practices.
New research by Capgemini, a global leader in consulting, technology services and digital transformation, shows that organisations today feel less equipped with leadership capabilities compared to six years ago (45% in 2012 compared to 35% in 2018) with regards to digital transformation initiatives. Despite that, large investments in digital transformation initiatives are set to exceed $2tn by 2021.
Star Alliance, the world’s largest airline group, takes care of thousands of individual flights every day. One of its major logistical challenges is assisting passengers who are running late for a connecting flight. Last year alone, Star Alliance airlines expedited 54,000 passengers and 246,000 suitcases, which the company is working to improve this year.
Almost all (95%) chief marketing officers (CMOs) for UK consumer brands claim they will be seeking out independent digital marketing agencies according to QueryClick’s 2018 CMO performance report. This is due to concerns around lack of transparency in digital marketing. The report surveyed 150 CMOs for UK consumer brands with a revenue of over £150 million and an e-commerce.