NEWS

FRIDAY 23 MAY 2025 8:26 AM

THE UK TOP 50 IN FOCUS: BOUCHE

Based in a plant-adorned office in Notting Hill, Bouche prides itself on solving problems through video, rather than just creating something visually appealing. Here, the agency shares its creative process, the trends shaping corporate video and its plans for the near future, including harnessing AI to enhance storytelling.

BY REBECCA PARDON
TUESDAY 20 MAY 2025 11:00 PM

DATACOMMS AWARDS 2025 WINNERS REVEALED

The DataComms Awards 2025 ceremony culminated in a glittering evening of celebration, following a day of thought-provoking conversation at DataComms Live. The ceremony, held at The May Fair Hotel in London, saw the industry’s most innovative communicators honoured for their exceptional use of data in shaping impactful strategies.

BY REBECCA PARDON

NEWS FILTERS

TUESDAY 7 AUG 2018 2:28 PM

FILM ADDRESSES TEXTING AND DRIVING DANGERS
The National Safety Council reports that texting and driving leads to 1.6m collisions and over 3,000 deaths each year in the United States. According to a poll carried out by US driving association AAA, 97% of teenage drivers understand and know of the dangers of texting and driving. However, 35% admitted to texting and driving regardless.
BY JANA IVERSON
MONDAY 6 AUG 2018 3:04 PM

UNDERSTANDING DIGITAL EFFECTIVENESS IS NOT EVIDENT IN BUSINESSES’ STRATEGIES
For many businesses, understanding what drives digital effectiveness is not always reflected in their digital strategies. Examining this, digital agency Code Computerlove surveyed around 500 companies on their attitudes to digital effectiveness and digital practices.
BY JANA IVERSON
WEDNESDAY 1 AUG 2018 3:48 PM

NEW RESEARCH FINDS ORGANISATIONS STRUGGLE TO PROGRESS IN TRANSFORMATION INVESTMENTS

New research by Capgemini, a global leader in consulting, technology services and digital transformation, shows that organisations today feel less equipped with leadership capabilities compared to six years ago (45% in 2012 compared to 35% in 2018) with regards to digital transformation initiatives. Despite that, large investments in digital transformation initiatives are set to exceed $2tn by 2021.
BY JANA IVERSON
WEDNESDAY 1 AUG 2018 9:09 AM

STAR ALLIANCE'S RACE AGAINST TIME
Star Alliance, the world’s largest airline group, takes care of thousands of individual flights every day. One of its major logistical challenges is assisting passengers who are running late for a connecting flight. Last year alone, Star Alliance airlines expedited 54,000 passengers and 246,000 suitcases, which the company is working to improve this year.
BY JANA IVERSON
MONDAY 30 JUL 2018 12:42 PM

CMOS MAKING A MOVE TO INDEPENDENT DIGITAL MARKETING AGENCIES
Almost all (95%) chief marketing officers (CMOs) for UK consumer brands claim they will be seeking out independent digital marketing agencies according to QueryClick’s 2018 CMO performance report. This is due to concerns around lack of transparency in digital marketing. The report surveyed 150 CMOs for UK consumer brands with a revenue of over £150 million and an e-commerce.
BY JANA IVERSON