NEWS

At a roundtable discussion hosted by Communicate magazine, communications professionals discussed the growing influence of executives’ presence on social media and the battle to protect authenticity. This event was sponsored by OneFifty Consultancy.

Almost two-thirds of employees feel more aligned with a company’s vision through interactive video.

NEWS FILTERS

Supermarket giant Tesco has suffered a major blow to their employer brand and reputation.
With controversy surrounding the Royal Bank of Scotland for lobbying US politicians with British taxpayer’s money; Lionel Zetter, CIPR board member and former President has stated, the lobbying industry will embrace measures that enhance its professional standards and highlight good ethical practice.
A report entitled, Made in Heaven or Marriage from Hell, reveals the key factors behind the financial sector’s lack of engagement with social media.
The relationship between a business organisation and its employees is fundamental to growth and success.