NEWS

MONDAY 24 NOV 2025 11:23 AM

TURNING AWARENESS INTO BRAND OWNERSHIP

Ahead of the Employer Brand Management Awards, Dawson Walker's Katie Drake speaks to Rebecca Pardon about their shortlisted work with Coca-Cola HBC. The team created an immersive, interactive launch for 500 senior leaders, blending film, hands-on challenges and a pledge wall, to turn awareness into genuine brand ownership. Interviews for the Employer Brand Management Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 24 NOV 2025 9:30 AM

STUDY LINKS MEDIA VISIBILITY TO BRAND TRUSTWORTHINESS

Two-thirds of respondents claim brands appear more trustworthy with increased presence across professional media.

BY KARINA NIEVES

NEWS FILTERS

FRIDAY 30 NOV 2012 10:26 AM

SARAH BROWN JOINS HARRODS BOARD IN CSR ROLE
Sarah Brown, wife of the former prime minister Gordon Brown, has returned to the world of business and joined the Qatari-owned Harrods as a non-executive director.
BY KAREN G. LI
FRIDAY 30 NOV 2012 10:14 AM

PR GIANTS’ GROWTH KEEPS THE INDUSTRY “CAUTIOUSLY POSITIVE”
The Kingston Smith W1 has released its annual survey of the UK’s 40 largest PR consultancies this week, based on the agencies’ most recently filed accounts at Companies House.
BY KAREN G. LI