NEWS

Award-winning brand film agency Kaptcha focuses on purpose-driven storytelling that fosters pride among employees and stakeholders. Here, the team details their four-step creative process and discuss emerging trends in corporate video, including the use of AI and human storytelling.

The announcement was made at the Cannes Lions International Festival of Creativity.

NEWS FILTERS

14 September marks the beginning of Promotional Products Week. An event hosted by the British Promotional Merchandise Association (bpma), it aims to encourage promotional branded products to become a more integrated feature of company marketing campaigns. .
Aviva has become the latest investor to join the growing number of organisations signing up to the global fossil fuel divestment campaign.
By Paul Foster, senior director, creative content at Getty Images.