NEWS

MONDAY 24 NOV 2025 11:23 AM

TURNING AWARENESS INTO BRAND OWNERSHIP

Ahead of the Employer Brand Management Awards, Dawson Walker's Katie Drake speaks to Rebecca Pardon about their shortlisted work with Coca-Cola HBC. The team created an immersive, interactive launch for 500 senior leaders, blending film, hands-on challenges and a pledge wall, to turn awareness into genuine brand ownership. Interviews for the Employer Brand Management Awards produced by Kinura.

BY REBECCA PARDON
MONDAY 24 NOV 2025 9:30 AM

STUDY LINKS MEDIA VISIBILITY TO BRAND TRUSTWORTHINESS

Two-thirds of respondents claim brands appear more trustworthy with increased presence across professional media.

BY KARINA NIEVES

NEWS FILTERS

MONDAY 14 SEP 2015 3:33 PM

MERITS OF USING BRANDED FREEBIES
14 September marks the beginning of Promotional Products Week. An event hosted by the British Promotional Merchandise Association (bpma), it aims to encourage promotional branded products to become a more integrated feature of company marketing campaigns. .
BY PAUL FOSTER
WEDNESDAY 29 JUL 2015 10:07 AM

INSURANCE GIANT JETTISONS COAL HOLDINGS
Aviva has become the latest investor to join the growing number of organisations signing up to the global fossil fuel divestment campaign.
BY PAUL FOSTER
MONDAY 29 JUN 2015 10:21 AM

WHAT CAN BUSINESSES LEARN FROM CANNES YOUNG LIONS?
By Paul Foster, senior director, creative content at Getty Images.
BY PAUL FOSTER