NEWS

One consultancy is launching an AI platform designed to not only engage new talent, but to help existing teams understand their employer brand.

From AI and experimental platforms to perfecting human authenticity and the revival of in-person events, 25 experts share sharp predictions for how the communications world is set to change in 2026.

NEWS FILTERS

Complex small print terms and conditions disconnects the flow of brand language across all touch-points and is something that needs attention.
New research commissioned by UK-based online reputation agency, Igniyte, revealed that 40% of managers expect a PR crisis to be caused by their higher management team.
This year, a major trend in Fortune’s 100 Best Companies to Work For list is a focus on company culture and how important it is to create a motivating work environment for employees.
In a blow to the International Association of Athletics Federations (IAAF), Adidas, its most substantial sponsor, terminates its 11-year sponsorship deal four years early after a recent alleged doping crisis.
Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue.