NEWS

AMEC’s Global Summit takes place next month. Through sponsorship by PR strategist Mary Beth West, 200 free virtual passes will go to students and teachers.

A new report puts human composers and generative AI head to head when it comes to making commercial music.

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Complex small print terms and conditions disconnects the flow of brand language across all touch-points and is something that needs attention.
New research commissioned by UK-based online reputation agency, Igniyte, revealed that 40% of managers expect a PR crisis to be caused by their higher management team.
This year, a major trend in Fortune’s 100 Best Companies to Work For list is a focus on company culture and how important it is to create a motivating work environment for employees.
In a blow to the International Association of Athletics Federations (IAAF), Adidas, its most substantial sponsor, terminates its 11-year sponsorship deal four years early after a recent alleged doping crisis.
Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue.