NEWS

On the day of the Digital Impact Awards, Rebecca Pardon speaks to Marc Powell, who leads Unilever’s Global Accessibility Centre of Excellence. Powell explains the early impact and why inclusive design is becoming essential for a modern consumer brand. Interviews for the Digital Impact Awards produced by Kinura.

Ahead of the Digital Impact Awards, Rebecca Pardon speaks with Clive Bidwell, strategy director at Friend Studio. He describes a shift toward fully digital, regulation-ready reporting: cleaner code, smarter workflows and annual reports designed for search engines, smartphones and AI rather than the printing press. Interviews for the Digital Impact Awards produced by Kinura.

NEWS FILTERS

Complex small print terms and conditions disconnects the flow of brand language across all touch-points and is something that needs attention.
New research commissioned by UK-based online reputation agency, Igniyte, revealed that 40% of managers expect a PR crisis to be caused by their higher management team.
This year, a major trend in Fortune’s 100 Best Companies to Work For list is a focus on company culture and how important it is to create a motivating work environment for employees.
In a blow to the International Association of Athletics Federations (IAAF), Adidas, its most substantial sponsor, terminates its 11-year sponsorship deal four years early after a recent alleged doping crisis.
Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue.