Businesses may be missing out on millions due to poor use of language. A new study by market researcher Illuma Research and language consultancy the Writer found that UK businesses could be wasting £1.26m a year by using language ineffectively when communicating with customers.
Digital membership organisation British Interactive Media Association (BIMA) and digital agency SapientNitro revealed a widening digital skills gap between companies and prospective employees in a new study of 272 digital agencies. The research, carried out by Censuswide, also confirmed worries over the impact of the Brexit vote on talent diversity in Britain.
As online dating becomes a mainstream trend, the disparity between online and offline dating behaviour has become increasingly stark. According to research by location-based dating app TrueView, Brits generally spend more time preparing a cup of tea (1 minute, 39 seconds) than connecting with potential partners online. As this trend arises, so do concerns over safety and security, especially regarding unwanted online pictures and fraudulent profiles.
According to research by UK charity Girlguiding, 70% of 11-21 year old girls say sexism is so widespread it affects most areas of their lives. As a response, Girlguiding has launched its first awareness campaign, #ForTheGirl, to challenge outdated perceptions of women and of the charity’s own work.
While payroll giving, also known as Give as You Earn (GAYE) or workplace giving, has been a strong social norm in the US and elsewhere, the UK has much catching up to do in offering this flexible, tax-deductible scheme.
A corporate social responsibility (CSR) reputation survey by the Reputation Institute reveals perceptions of UK companies are lagging behind international corporates. Lego, IKEA and Microsoft were named the most responsible companies by the UK general public. Of the 10 companies perceived to have the best CSR practices, John Lewis Partnership and Rolls-Royce Aerospace were the only two that were UK-domiciled.
In an era of evolving technological innovation, unprecedented challenges to organisations are constantly arising. To address this, global communications network Grayling has identified four tensions that organisations should prepare for in the coming decade to stay ahead of these changing dynamics: aging versus youth, innovation versus regulation, speed versus structure and me versus artificial intelligence (AI).
International Event Social Media Week (SMW) held its latest conference in London from 12 - 16 September regarding the impacts of social media and technology on business, society and culture. SMW event ‘From Fans to Advocates: How to Build Community and Grow Brand Love’ discussed how brands can engage with audiences to turn fans into advocates. The talk was hosted by Olivier Adam, director of EMEA growth at Hootsuite, a social media relationship platform with over 10m users.