NEWS

TUESDAY 11 NOV 2025 11:30 AM

WHY KP SNACKS HAS TURNED TO CRICKET TO UNITE COMMUNITIES

As the Corporate Engagement Awards get underway, Rebecca Pardon speaks with Emma Smith, marketing manager at KP Snacks. She shares how the 'Everyone In' initiative is helping families get active through cricket, transforming urban spaces and aiming to create one million opportunities to play by 2033.

BY REBECCA PARDON
MONDAY 10 NOV 2025 9:50 AM

HOW ONE CORPORATE PARTNERSHIP IS TACKLING HYGIENE POVERTY

Ahead of the Corporate Engagement Awards, Rebecca Pardon speaks to Debbie Thomas of Essity and Francis Yugani from In Kind Direct. They discuss their long-standing partnership and the 'Talk Fit Out' initiative, designed to tackle hygiene poverty by transforming community spaces and providing essential products to those who need them most. Interviews for the Corporate Engagement Awards produced by Kinura.

BY REBECCA PARDON

NEWS FILTERS

TUESDAY 7 AUG 2018 2:28 PM

FILM ADDRESSES TEXTING AND DRIVING DANGERS
The National Safety Council reports that texting and driving leads to 1.6m collisions and over 3,000 deaths each year in the United States. According to a poll carried out by US driving association AAA, 97% of teenage drivers understand and know of the dangers of texting and driving. However, 35% admitted to texting and driving regardless.
BY JANA IVERSON
MONDAY 6 AUG 2018 3:04 PM

UNDERSTANDING DIGITAL EFFECTIVENESS IS NOT EVIDENT IN BUSINESSES’ STRATEGIES
For many businesses, understanding what drives digital effectiveness is not always reflected in their digital strategies. Examining this, digital agency Code Computerlove surveyed around 500 companies on their attitudes to digital effectiveness and digital practices.
BY JANA IVERSON
WEDNESDAY 1 AUG 2018 3:48 PM

NEW RESEARCH FINDS ORGANISATIONS STRUGGLE TO PROGRESS IN TRANSFORMATION INVESTMENTS

New research by Capgemini, a global leader in consulting, technology services and digital transformation, shows that organisations today feel less equipped with leadership capabilities compared to six years ago (45% in 2012 compared to 35% in 2018) with regards to digital transformation initiatives. Despite that, large investments in digital transformation initiatives are set to exceed $2tn by 2021.
BY JANA IVERSON
WEDNESDAY 1 AUG 2018 9:09 AM

STAR ALLIANCE'S RACE AGAINST TIME
Star Alliance, the world’s largest airline group, takes care of thousands of individual flights every day. One of its major logistical challenges is assisting passengers who are running late for a connecting flight. Last year alone, Star Alliance airlines expedited 54,000 passengers and 246,000 suitcases, which the company is working to improve this year.
BY JANA IVERSON
MONDAY 30 JUL 2018 12:42 PM

CMOS MAKING A MOVE TO INDEPENDENT DIGITAL MARKETING AGENCIES
Almost all (95%) chief marketing officers (CMOs) for UK consumer brands claim they will be seeking out independent digital marketing agencies according to QueryClick’s 2018 CMO performance report. This is due to concerns around lack of transparency in digital marketing. The report surveyed 150 CMOs for UK consumer brands with a revenue of over £150 million and an e-commerce.
BY JANA IVERSON