NEWS

TUESDAY 11 NOV 2025 11:30 AM

WHY KP SNACKS HAS TURNED TO CRICKET TO UNITE COMMUNITIES

As the Corporate Engagement Awards get underway, Rebecca Pardon speaks with Emma Smith, marketing manager at KP Snacks. She shares how the 'Everyone In' initiative is helping families get active through cricket, transforming urban spaces and aiming to create one million opportunities to play by 2033.

BY REBECCA PARDON
MONDAY 10 NOV 2025 9:50 AM

HOW ONE CORPORATE PARTNERSHIP IS TACKLING HYGIENE POVERTY

Ahead of the Corporate Engagement Awards, Rebecca Pardon speaks to Debbie Thomas of Essity and Francis Yugani from In Kind Direct. They discuss their long-standing partnership and the 'Talk Fit Out' initiative, designed to tackle hygiene poverty by transforming community spaces and providing essential products to those who need them most. Interviews for the Corporate Engagement Awards produced by Kinura.

BY REBECCA PARDON

NEWS FILTERS

THURSDAY 25 APR 2019 11:28 AM

NEW 10YETIS SURVEY REVEALS MOST NEGLECTED AREAS OF BUSINESS

Though the risk of starting a business will always be massive, digital public relations agency 10Yetis conducted a survey to help business owners minimize this risk to the greatest extent possible. The respondents were asked to choose which facets of their businesses they felt were neglected the most.
BY LIAM DESTEFANO
THURSDAY 25 APR 2019 10:16 AM

HEX PARTNERS WITH EHC TO LAUNCH ENGLAND ORIGINALS APP

To attract Millennials in an increasing competitive global tourism industry, in 2015 the English government announced a £40 m Discover England fund, dedicated to providing the best possible experience for inbound tourists. A product of this new fund is England Originals, an immersive new augmented reality app resulting from a collaboration between London-based marketing agency Hex Digital and England’s Historic Cities (EHC), a consortium of 16 historic destinations across England.
BY LIAM DESTEFANO
FRIDAY 12 APR 2019 12:57 PM

VOLVO AND SKY MEDIA LAUNCH '7 KINGDOMS TOUR' FOR FINAL SEASON OF GAME OF THRONES
As streaming services such as Netflix, Hulu and Amazon are now both ubiquitous and the preferred means of entertainment consumption for many people, the formula of the weekly television episode has become increasingly obsolete.
BY LIAM DESTEFANO
FRIDAY 12 APR 2019 11:52 AM

HOTWIRE INTRODUCES MEDIA TRAINING PROGRAM TO COMBAT GENDER INEQUALITY
As the fight for gender equality continues across the globe, one of the most significant areas in need of improvement is the workforce. This is especially true for the technology industry, which is ironic because the cornerstone of tech is being on the forefront of change and innovation, and yet the composition of many tech companies’ staff is alarmingly archaic.
BY LIAM DESTEFANO
FRIDAY 12 APR 2019 10:33 AM

ONE4ALL RELEASES NEW SURVEY ABOUT GAMIFIED REWARDS

Competition is the essence of business. If a company is not constantly seeking to offer superior products and services, then the likelihood of its sustained success is low.
BY LIAM DESTEFANO
THURSDAY 4 APR 2019 1:03 PM

PERNOD RICARD LAUNCHES NEW SUSTAINABILITY AND RESPONSIBILITY CAMPAIGN
As information about the state of the planet has become omnipresent and instantly accessible, corporate social responsibility has become business as usual for large companies. Some businesses have managed to strike a successful balance between profit pursuit and contributing to the betterment of the world, but others have struggled to determine how to do social good without appearing obtuse or disingenuous.
BY LIAM DESTEFANO
THURSDAY 4 APR 2019 11:08 AM

CIPR RELEASES ANNUAL 'STATE OF THE PROFESSION' PR STUDY
While good public relations are integral to a company’s maintenance of a favourable relationship with its audience, ironically, the industry with the purpose of helping corporations present a strong image has a concerning image problem of its own.
BY LIAM DESTEFANO
THURSDAY 28 MAR 2019 12:53 PM

DOVE PARTNERS WITH GETTY IMAGES AND GIRLGAZE FOR SHOWUS PROJECT
In modern marketing, representation is an essential component of most progressive companies’ brands. Unfortunately, one industry still struggling to adapt is beauty, where techniques such as airbrushing and digital enhancement have enabled the persistence of a narrow, unattainable standard of attractiveness.
BY LIAM DESTEFANO
FRIDAY 22 MAR 2019 10:58 AM

WE ARE SOCIAL REVEALS NEW STUDY ON GENERATION Z
Companies must evolve to survive. For many companies, change is coming rapidly with the new generation of young adults, known as Generation Z. Now, businesses must rise to the challenge of understanding this generation both in terms of bringing them into the workforce and developing brand loyalty among them.
BY LIAM DESTEFANO
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