NEWS

Casual came in at first place in this year’s UK Top 50 - the third consecutive year it’s worn the crown. Equally impressive was the agency’s pole position in the EVCOM/Moving Image Peer Poll. With its 20th anniversary looming next year, Casual explains what makes it different and why video is best suited to solve clients’ problems.

Communications and marketing agency Blueprint Partners has completed a brand repositioning and launched a new website aimed at clarifying its service offering.

NEWS FILTERS

Complex small print terms and conditions disconnects the flow of brand language across all touch-points and is something that needs attention.
New research commissioned by UK-based online reputation agency, Igniyte, revealed that 40% of managers expect a PR crisis to be caused by their higher management team.
This year, a major trend in Fortune’s 100 Best Companies to Work For list is a focus on company culture and how important it is to create a motivating work environment for employees.
In a blow to the International Association of Athletics Federations (IAAF), Adidas, its most substantial sponsor, terminates its 11-year sponsorship deal four years early after a recent alleged doping crisis.
Most well-known brand products are recognised by one distinctive feature or colour, such as Christian Louboutin’s pronounced red soles or Tiffany & Co.’s classic Tiffany blue.