SHOWCASE: CONNECTED MAGAZINE, FOR DRAX GROUP, BY LUCY WALTON AND RED
In 2019, Drax Group and Red took home Gold in the 'Best internal publication - print' category at the Internal Communications and Engagement Awards.
Drax Group is the UK’s largest generator of renewable power and a global leader in biomass research and innovation. Internal comms agency RED has produced
‘Connected,’ Drax’s employee magazine, since 2014. When the new editor took the helm in 2018, it was time for an overhaul.
The relaunched magazine takes on board feedback from an in-depth comms audit and has been written and designed to reflect the group’s changing readership. Picture led with bite-size content, the magazine targets a time poor, Millennial-heavy retail audience within the Group and is complemented by a rich media microsite.
The judges praised the excellent visual layout, creative approach and great audience feedback. “This was the outstanding entry in this category, with every element of judgement being met and explained clearly,” said one. “The final product has clearly been well researched, well-produced and well-received, and all in all presents a compelling, visually pleasing and effective magazine.”
To read more about the winning projects in the 'Best internal publication - print' you can do so by viewing the 2019 winners book.
The Internal Communications and Engagement Awards highlights the impact internal comms has on a business, the role of the internal communicator within an organisation and the creative strategies developed to promote an engaged workforce. To find out more and to enter your work, visit the awards website.